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Acti

What is Acti ?

ACTI is the brand name for a large range of cake improvers based on enzymes technology. ACTI can be used in your existing recipes for a wide range of products, such as snack cakes, loaf cakes, layer cakes, sponge cakes, muffins, brownies...

Product description

Enzymes are present in the nature like plants & living organisms. They are reproduced at Puratos to improve the quality of your cakes in a clean(er) label approach. With our enzymes & baked goods expertise, we create new cake improvers solutions called: ACTI. Discover our range, inspired by nature.

Health & Well-Being
 
Clean(er) label
No additives
Check out our related story
 

Every patisserie creation has a story to tell:

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Cake Tomorrow: discover brand new insights on packaged cake

 

In 2020, Puratos has conducted a consumer study in 10 countries to get a good understanding of the packaged cake market and to help cake manufacturers to be more successful. Did you know that 9 out of 10 consumers look at the claims written on the packaging? But which claims in particular…? Discover the many insights by downloading the summary of this study here below. Should you wish to get the full study presentation, contact us to set-up a meeting.

Cake Tomorrow: discover brand new insights on packaged cake

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ACTI product range includes (available in EASY or Modular)

Acti-Fresh

FRESHNESS is a key driver for consumers buying cakes. It impacts the quality perception. However Cake Freshness decreases over shelf life. Our ACTI-fresh cake improver extends natural freshness. Keeping softness, moistness, resiliency & cohesiveness in all your cake applications: muffin, loaf, pound cake, layer cake, celebration cakes, brownie, doughnut, madeleine, ... Helping you to extend the shelf life & to reduce the waste in a cleaner label approach.

Acti-CL Emulsifying

Consumers care about: TRANSPARENCY. In Europe, 90% of the consumers looks at product labels. They want shorter & cleaner labels. ACTI-Cleaner Label replaces the mostly used emulsifier in cake providing softness & fine crumb in a cleaner label approach.

Acti-Egg Reduction

ETHICAL LIFESTYLE becomes the new norm. Conusmers lobby for animal welfare. In cakes, eggs are in the radar. More and more companies commit to use free-range eggs. With a cost increase up to 60%, ACTI Egg reduction can help you replace egg-content up to 50% controlling your budget and keeping similar properties of your cake.

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Related articles & recipes

The Cake Freshness expert at Puratos

The Cake Freshness expert at Puratos

We were fortunate to have a chat with Goedele Van der Biest, Senior Research Manager for Patisserie Mixes at Puratos headquarters in Belgium, about the scientific aspects of cake freshness.

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How do you measure freshness in cakes?

How do you measure freshness in cakes?

Cécile Petit is the R&D Sensory Manager within the Group Research and Services department at Puratos Headquarters in Belgium where she manages the sensory analysis team and lab...

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Easy does it: 3 x convenient on-the-go snacks

Easy does it: 3 x convenient on-the-go snacks

Consumer eating patterns are shifting. As a result, people are eating more and more on-the-go snacks. The global baked goods industry is looking to evolve its offering to better match the demand for convenient on-the-go eating solutions. Easy does it! Why not try out these recipes?

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