While consumers are always happy to sample good cakes, bread, and chocolate, they’re not always sure how to describe and quantify their reactions to your end product. What’s more, their opinions are easily influenced by other factors, such as location, social setting, and the product information made available to them through labels, packaging, and branding. Even their previous experiences can have an impact!
As such, it’s incredibly challenging to work out what consumers really think. Yet understanding consumer preferences is crucial to the work we do for and with you, our customers. As such, we created our own sensory analysis lab in our Group Research and Development department. The Puratos sensory analysis lab combines the skills of our experienced human experts with finely calibrated analysis instruments to help us understand consumers’ biological and psychological responses to flavor, aesthetics, and texture. We then analyze these results and share our findings with you, to help you decide if your creations meet consumer expectations and demand.