In today’s very competitive environment, it’s essential to continue to stand out if you want to attract shoppers and ensure they remain loyal to your brand. This is particularly true when it comes to fresh products, which help shops to build their image and bring in an increasing number of potential customers.
Category Management and Shopper Marketing help create the best marketing mix for target shoppers. Puratos therefore developed a unique category management plan, to help you communicate with consumers as effectively as possible. We consider the specifics of the bakery, patisserie, and chocolate categories, store demographics and sales data. We then put our expert knowledge of consumer trends—gained through our Taste Tomorrow research initiative—and advise you on the best product ranges to focus on.
This includes matching new concepts and innovations to your consumers’ needs. Realistic profitability targets can be analyzed and set for all product categories, and together, we can establish strategies for meeting those targets.
Once the assortment is defined and production has been optimized, the focus shifts to merchandising. Our global presence means we can provide inspiration from around the world, offering you unique ideas for in-store communication and optimized floor plans that will help you create that authentic feeling that shoppers are looking for. Puratos has the passion, skills, and resources required to answer your key category management questions.
How to stand out in a highly competitive market? Attract and retain customers by offering a balanced product range and service tailored to their needs.
Create a personalized webshop in a quick and professional way. Having a webshop enables your customers to place orders more easily, thus generating additional sales.