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Innovation inspired by consumer insights

Here at Puratos, we aim to combine a long history of expertise with the very latest innovation and trends, to make the future of food a reality today. That’s why over 10 years ago we have developed our very own consumer research initiative called Taste Tomorrow.

Taste Tomorrow is the world’s largest ecosystem for consumer understanding in bakery, patisserie and chocolate. By tracking local and global consumer behaviors, attitudes and choices it provides us with valuable, in-depth insights. We are able to use these insights to track the evolution of trends and reveal new ones, helping your business to stay connected to your customers and discover new opportunities.

We regularly interview thousands of people to find out what they think about the bakery, patisserie, and chocolate products they consume. Moreover, we conduct this survey in over 44 countries, which helps us to consider a wide range of attitudes, choices, and tastes from around the world. This data helps us to gather a global perspective on the food industry today and to predict where it may be headed tomorrow.

Our research methods are moving into the future, too. To support our online survey, we now use semantic AI technology to interpret social media conversations about bakery, patisserie, and chocolate products.

By combining the latest digital technologies we are able to garner fresh insights and market knowledge from anywhere across the globe. This includes real-life interviews with genuine foodies in trend-setting cities, which add an extra splash of color to our understanding. Moreover, all the data we collect is supported by our global trend-spotting network, exhaustive sensorial research, and unique partnerships with researchers, flavor houses, and universities.

What’s in it for you?

  • Insight into a wide range of consumer attitudes, choices, and tastes from over 44 countries.
  • Fresh insight and in-market inspiration from across the globe.
  • A global perspective on where the food industry is today, and where it may be headed tomorrow.

For more information on our global consumer survey, please contact your local Puratos sales representative.

Latest Stories

5 inspiring chocolate & baked goods product launches for Halloween 2022

5 inspiring chocolate & baked goods product launches for Halloween 2022

What will Halloween 2022 bring for kids going trick-or-treating? We’ve lined up 5 inspiring launches from the chocolate and baked goods product categories.

5 key insights on plant-based consumption

5 key insights on plant-based consumption | Taste Tomorrow

Did you know one in three people purchases vegan options every week? Find out more consumer insights on plant-based and vegan eating here:

7 chocolatiers you definitely want to follow on Instagram and TikTok

7 chocolatiers you definitely want to follow on Instagram and TikTok

What do smart chocolatiers do? They build a strong online presence. We’ve collected 7 inspiring chocolatiers with a unique social media personas on Instagram and TikTok.

Hottest Bakery Trends for 2023

Hottest Bakery Trends for 2023

Research and analysis by Taste Tomorrow indicates that the consumer of 2023 expects fresh convenience and traditional recipes and products, made by skilled craftsmen.

Hottest Chocolate Trends for 2023

Hottest Chocolate Trends for 2023

Research and analysis by Taste Tomorrow indicates that the consumer of 2023 expects that ethically sourced and plant-based chocolate will be in growing demand. A transparent supply chain and delicious alternatives to dairy will drive sales and seduce consumers.

Hottest Patisserie Trends for 2023

Hottest Patisserie Trends for 2023

Research and analysis by Taste Tomorrow indicates that the consumer of 2023 expects great vegan pastry. Patisserie that has a positive effect on mind, body, soul and planet will have a great impact.

New sourdough products that can fuel your business growth

What is the next ‘big’ sourdough product to grow your business?

The Taste Tomorrow data-science team rendered insights into consumer preferences and perceptions related to sourdough. They found these sourdough products have the most potential.

Plant-based is trending in the chocolate industry too, these 5 concepts prove

Plant-based is trending in the chocolate industry too, these 5 concepts prove

60% of consumers buys plant-based products because of concerns over the environment, health and animal welfare. These 5 vegan chocolate concepts understand that very well.

Retro patisserie renaissance: the comeback of over-piping

Retro patisserie renaissance: the comeback of over-piping

After years of naked cakes, we now see a celebration of lavishly decorated retro cakes. Discover why we are seeing this trend right now and look at the best examples.

Texture matters: vital aspect of Asian cuisine becomes a global food trend

Texture is the next global food trend

Sixty-seven percent of consumers are interested in trying foods with different textures, our global survey shows. We look at Asia’s texture-heavy cuisine to see where this trend is heading.

The best way to increase product prices according to research | Taste Tomorrow

The best way to increase product prices according to research | Taste Tomorrow

What’s the best way to tackle a price increase? Consumers respond more favorably to getting less product through ‘shrinkflation’ than they do to paying more.

How to capitalize on your bread classics

Tips on how to capitalize on your bread classics

Want to have the best chance of success when expanding your bakery product range? Make small changes to a familiar bread favorite with these 6 tips.

Weird and artsy cakes are taking over Instagram | Taste Tomorrow

Weird and artsy cakes are taking over Instagram | Taste Tomorrow

Cakes are becoming freaking. Online, we see more and more in-your-face maximalist creations. Where does this visual patisserie trend come from?

Where do people buy their baked goods and chocolate in 2022?

Where do people buy their baked goods and chocolate in 2022?

Check out the overview of where consumers buy their bakery products on each continent. The data is based on our Taste Tomorrow worldwide consumer research.