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Making the future of food a reality today

(Health-)conscious consumption, plant-based, craftmanship,… consumer behavior is constantly evolving. 

That’s why over 10 years ago, we developed our own consumer research initiative called Taste Tomorrow. We track local and global consumer behaviors, attitudes and choices, using a combination of interviews and semantic AI technology. This allows us to keep track of the evolution of trends and reveal new ones in bakery, patisserie and chocolate.

Moreover, all the data we collect is supported by our global trend-spotting network, exhaustive sensorial research, and unique partnerships with researchers, flavor houses, and universities.

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How does this help your business?

  • Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level.
  • Get a global perspective on the food industry today and predictions where it may be headed tomorrow.
  • Garner fresh insights and market knowledge from anywhere across the globe.
  • Stay connected to your customers and discover new opportunities.
You want to be up-to-date with the latest trends and innovations within your field? Request a presentation with the latest insights on the Taste Tomorrow-website.

A look ahead: What's hot in 2024?

Hottest bakery trends for 2024

The Taste Tomorrow trend forecast for the bakery industry based on a global consumer survey among 20,000 people in 50 countries, as well as cutting-edge AI-powered online data science.

Hottest patisserie trends for 2024

The Taste Tomorrow patisserie industry trend forecast based on insights from a global survey of 20,000 consumers in 50 countries, along with the latest AI-powered online data analysis.

Hottest chocolate trends for 2024

The Taste Tomorrow chocolate industry trend forecast based on insights from a global survey of 20,000 consumers in 50 countries, along with the latest AI-powered online data analysis.

Stay connected to your customers

Do you want fresh insights about health, convenience, experience, digital and more to stimulate innovation in the field of bakery, patisserie and chocolate? Or do you want more information on our global consumer survey? 

We are happy to help you! Fill in the contact form and we will reach out to you within the briefest delay. 

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5 inspiring chocolate & baked goods product launches for Halloween 2022

What will Halloween 2022 bring for kids going trick-or-treating? We’ve lined up 5 inspiring launches from the chocolate and baked goods product categories.

5 key insights on plant-based consumption

5 key insights on plant-based consumption | Taste Tomorrow

Did you know one in three people purchases vegan options every week? Find out more consumer insights on plant-based and vegan eating here:

7 chocolatiers you definitely want to follow on Instagram and TikTok

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What do smart chocolatiers do? They build a strong online presence. We’ve collected 7 inspiring chocolatiers with a unique social media personas on Instagram and TikTok.

Hottest Bakery Trends for 2023

Hottest Bakery Trends for 2023

Research and analysis by Taste Tomorrow indicates that the consumer of 2023 expects fresh convenience and traditional recipes and products, made by skilled craftsmen.

Hottest Chocolate Trends for 2023

Hottest Chocolate Trends for 2023

Research and analysis by Taste Tomorrow indicates that the consumer of 2023 expects that ethically sourced and plant-based chocolate will be in growing demand. A transparent supply chain and delicious alternatives to dairy will drive sales and seduce consumers.

Hottest Patisserie Trends for 2023

Hottest Patisserie Trends for 2023

Research and analysis by Taste Tomorrow indicates that the consumer of 2023 expects great vegan pastry. Patisserie that has a positive effect on mind, body, soul and planet will have a great impact.

New sourdough products that can fuel your business growth

What is the next ‘big’ sourdough product to grow your business?

The Taste Tomorrow data-science team rendered insights into consumer preferences and perceptions related to sourdough. They found these sourdough products have the most potential.

Plant-based is trending in the chocolate industry too, these 5 concepts prove

Plant-based is trending in the chocolate industry too, these 5 concepts prove

60% of consumers buys plant-based products because of concerns over the environment, health and animal welfare. These 5 vegan chocolate concepts understand that very well.

Retro patisserie renaissance: the comeback of over-piping

Retro patisserie renaissance: the comeback of over-piping

After years of naked cakes, we now see a celebration of lavishly decorated retro cakes. Discover why we are seeing this trend right now and look at the best examples.

Texture matters: vital aspect of Asian cuisine becomes a global food trend

Texture is the next global food trend

Sixty-seven percent of consumers are interested in trying foods with different textures, our global survey shows. We look at Asia’s texture-heavy cuisine to see where this trend is heading.

The best way to increase product prices according to research | Taste Tomorrow

The best way to increase product prices according to research | Taste Tomorrow

What’s the best way to tackle a price increase? Consumers respond more favorably to getting less product through ‘shrinkflation’ than they do to paying more.

How to capitalize on your bread classics

Tips on how to capitalize on your bread classics

Want to have the best chance of success when expanding your bakery product range? Make small changes to a familiar bread favorite with these 6 tips.

Weird and artsy cakes are taking over Instagram | Taste Tomorrow

Weird and artsy cakes are taking over Instagram | Taste Tomorrow

Cakes are becoming freaking. Online, we see more and more in-your-face maximalist creations. Where does this visual patisserie trend come from?

Where do people buy their baked goods and chocolate in 2022?

Where do people buy their baked goods and chocolate in 2022?

Check out the overview of where consumers buy their bakery products on each continent. The data is based on our Taste Tomorrow worldwide consumer research.

Grow your business with our services

No matter what your needs are in bakery, patisserie, and chocolate competence centers, we are here for you, ready to guide you through each step of the product creation journey

Discover all our services

Contact Us

Contact one of our Puratos representatives or search for a local Puratos subsidiary