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Making the future of food a reality today

(Health-)conscious consumption, plant-based, craftmanship,… consumer behavior is constantly evolving. 

That’s why over 10 years ago, we developed our own consumer research initiative called Taste Tomorrow. We track local and global consumer behaviors, attitudes and choices, using a combination of interviews and semantic AI technology. This allows us to keep track of the evolution of trends and reveal new ones in bakery, patisserie and chocolate.

Moreover, all the data we collect is supported by our global trend-spotting network, exhaustive sensorial research, and unique partnerships with researchers, flavor houses, and universities.

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How does this help your business?

  • Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level.
  • Get a global perspective on the food industry today and predictions where it may be headed tomorrow.
  • Garner fresh insights and market knowledge from anywhere across the globe.
  • Stay connected to your customers and discover new opportunities.
You want to be up-to-date with the latest trends and innovations within your field? Request a presentation with the latest insights on the Taste Tomorrow-website.

A look ahead: What's hot in 2025?

Hottest bakery trends for 2025

Explore the top bakery trends for 2025 with Taste Tomorrow's insights. Embrace local ingredients, cater to gut health, ride the sourdough wave and delight consumers with classic favorites.

Hottest patisserie trends for 2025

Explore the top patisserie trends for 2025: tech-inspired creations, culinary fusion, perfect portion and tangy twist. Discover how these innovations, based on global consumer data from Taste Tomorrow, can transform your pastry business.

Hottest chocolate trends for 2025

Explore the Taste Tomorrow hottest chocolate trends for 2025, including sustainable farming, plant-based options, power ingredients and nutritional balance. Perfect for chocolatiers and R&D professionals.

Stay connected to your customers

Do you want fresh insights about health, convenience, experience, digital and more to stimulate innovation in the field of bakery, patisserie and chocolate? Or do you want more information on our global consumer survey? 

We are happy to help you! Fill in the contact form and we will reach out to you within the briefest delay. 

Discover

Our Latest Stories

How Pantone’s Color of the Year creates a buzz in the pastry world

How pastry chefs adopted Pantone’s Color of the Year in 2024 and 2025

Pantone just unveiled its much-anticipated Color of the Year for 2025: Mocha Mousse. In order to understand how this lush brown hue will impact new patisserie launches, it’s worth looking back at how Peach Fuzz – the warm, peachy hue of 2024 – made waves across the pastry world.

Meet 8 pastry pioneers who are setting new cake trends

8 pastry chefs redefining cake design with bold new trends | Taste Tomorrow

Explore 8 pastry pioneers whose bold, artistic cakes are reshaping cake trends globally, from organic textures to vibrant colors and unique craftsmanship.

These 5 top flavors are running hot for the colder season of 2024

These 5 top flavors are running hot for the colder season of 2024

Discover the top seasonal flavor trends of 2024, from caramel apple to chai latte, driving innovation in the bakery, chocolate and confectionery industries.

The divide between gastronomy and bakery is blurring

Chef-led bakeries are blurring the lines between gastronomy and bakery

Discover how chefs around the world are embracing the art of baking. By opening their own bakeries they’re blending culinary craftsmanship with artisanal baking.

From chewy to gooey - people are craving interesting textures

From crunchy to gooey: how texture is redefining the bakery, patisserie, and chocolate experience

Innovative treats like melty-centered snack cakes and crispy pastries are going viral. Explore the rise of texture as a key factor in consumer satisfaction in baked goods, patisserie and chocolate.

Small snacks are winning big as the perfect portion trend peaks in bakery and patisserie

Perfect Portion Trend: small snacks driving patisserie success

The demand for individually portioned bakery and patisserie treats is skyrocketing. Discover consumer preferences and strategies to capitalize on this trend.

Hottest chocolate trends for 2025

Top Chocolate Trends for 2025: Sustainable, Plant-Based and Nutrient-Rich

Explore the Taste Tomorrow hottest chocolate trends for 2025, including sustainable farming, plant-based options, power ingredients and nutritional balance. Perfect for chocolatiers and R&D professionals.

Grow your business with our services

No matter what your needs are in bakery, patisserie, and chocolate competence centers, we are here for you, ready to guide you through each step of the product creation journey

Discover all our services

Contact Us

Contact one of our Puratos representatives or search for a local Puratos subsidiary