The way food is produced impacts both people’s health and our planet. That’s why, since the very beginning, Health & Well-Being has been at the heart of Puratos’ research and development activities. We aim to provide the most nutritionally wholesome products possible, without compromising on taste, texture, quality, or safety.
With science on our side, we continuously improve our product range, to be better and healthier. We increase the presence of power ingredients, like fruit, fiber, and wholegrains, in our products. We also strive to cut down the presence of ingredients, like salt, certain fats, and sugars.
In addition, Puratos’ proprietary research program Taste Tomorrow enables us to have in-depth insights into global and local consumer behaviors, attitudes, and choices. With that in mind, we offer the right product range to cover consumer needs for transparency or plant-based alternatives.
Discover the complete Health & Well-Being range.
The link between gut health and overall health is well established in the mind of consumers: a healthy gut positively influences both physical & mental health. The bakery products in Puratos’ Happy Gut range all contain gut health promoting compounds, such as specific types of fibres, which can support consumers’ gut health status.
Puratos helps to lower sugar consumption through its complete range of sugar reduced patisserie & chocolate products. Additionally, we rework existing recipes with the aim to reduce sugar content. Any sugar removal, reduction and/or replacement action should not compromise neither products taste, nor texture.
We increase the quantity of grains & seeds in our products. Additionally, we promote the use of wholegrain versions to stimulate the consumption of bakery products containing high levels of grains, wholegrains and seeds. This helps consumers around the world to reach their recommended daily intake of fiber.
Why is the plant-based market expected to grow so quickly? What started out as a grassroots effort against animal cruelty, transitioned to a global plant-based diet trend.
Under current circumstances, people around the world have become rapidly more health conscious. More than ever before, the first wealth is health. Strengthening the Immune System has become the first priority for many consumers.
Sugars, such as glucose, sucrose &, maltose, are the smallest and simplest type of carbohydrates and can be naturally found in fruit, vegetables, milk, and honey.