The way food is produced impacts both people’s health and our planet. That’s why, since the very beginning, Health & Well-Being has been at the heart of Puratos’ research and development activities. We aim to provide the most nutritionally wholesome products possible, without compromising on taste, texture, quality, or safety.
With science on our side, we continuously improve our product range, to be better and healthier. We increase the presence of power ingredients, like fruit, fiber, and wholegrains, in our products. We also strive to cut down the presence of ingredients, like salt, certain fats, and sugars.
In addition, Puratos’ proprietary research program Taste Tomorrow enables us to have in-depth insights into global and local consumer behaviors, attitudes, and choices. With that in mind, we offer the right product range to cover consumer needs for transparency or plant-based alternatives.
Discover the complete Health & Well-Being range.
The link between gut health and overall health is well established in the mind of consumers: a healthy gut positively influences both physical & mental health. The bakery products in Puratos’ Happy Gut range all contain gut health promoting compounds, such as specific types of fibres, which can support consumers’ gut health status.
Puratos helps to lower sugar consumption through its complete range of sugar reduced patisserie & chocolate products. Additionally, we rework existing recipes with the aim to reduce sugar content. Any sugar removal, reduction and/or replacement action should not compromise neither products taste, nor texture.
We increase the quantity of grains & seeds in our products. Additionally, we promote the use of wholegrain versions to stimulate the consumption of bakery products containing high levels of grains, wholegrains and seeds. This helps consumers around the world to reach their recommended daily intake of fiber.
Discover how to embrace smaller portions for a healthier diet and enjoy guilt-free indulgence with Puratos' 150 calorie snacks and desserts.
Learn how to help consumers make healthier choices with Front-of-Pack labels. Discover how food manufacturers can reformulate their products for better nutrition.
Fiber is an essential nutrient that plays a crucial role in maintaining a healthy diet. In fact, it’s a superhero nutrient that is well-known for its ability to regulate digestion, lower cholesterol levels, control blood sugar levels, and much more!
Discover this brioche recipe, the perfect choice for those looking for a delicious treat that is also nutritionally balanced.
More fruits, less of the rest! Make your patisserie and pastries more nourishing by adding fruit fillings. Our Topfil fruit fillings contain up to 90% fruits
If your customers are interested to buy a muffin…they might as well opt for a more nutritious option! Get inspired by this recipe!
Why is the plant based market expected to grow so quickly? What started out as a grass roots effort against animal cruelty, the plant based diet then transitioned to a trend .