The way food is produced impacts both people’s health and our planet. That’s why, since the very beginning, Health & Well-Being has been at the heart of Puratos’ research and development activities. We aim to provide the most nutritionally wholesome products possible, without compromising on taste, texture, quality, or safety.
With science on our side, we continuously improve our product range, to be better and healthier. We increase the presence of power ingredients, like fruit, fiber, and wholegrains, in our products. We also strive to cut down the presence of ingredients, like salt, certain fats, and sugars.
In addition, Puratos’ proprietary research program Taste Tomorrow enables us to have in-depth insights into global and local consumer behaviors, attitudes, and choices. With that in mind, we offer the right product range to cover consumer needs for transparency or plant-based alternatives.
Discover the complete Health & Well-Being range.
Health & Well-Being at Puratos
The link between gut health and overall health is well established in the mind of consumers: a healthy gut positively influences both physical & mental health. The bakery products in Puratos’ Happy Gut range all contain gut health promoting compounds, such as specific types of fibres, which can support consumers’ gut health status.
Puratos helps to lower sugar consumption through its complete range of sugar reduced patisserie & chocolate products. Additionally, we rework existing recipes with the aim to reduce sugar content. Any sugar removal, reduction and/or replacement action should not compromise neither products taste, nor texture.
We increase the quantity of grains & seeds in our products. Additionally, we promote the use of wholegrain versions to stimulate the consumption of bakery products containing high levels of grains, wholegrains and seeds. This helps consumers around the world to reach their recommended daily intake of fiber.
Health & Well-Being 2022 performance:
- Of fruit processed into our fruit fillings – the equivalent of harvesting nearly 320,000 fruit trees. This results in a year-on-year growth of 5% since 2016.
- Of cereals and grains used in our products – the equivalent of harvesting 6,721 hectares of crops and which results in a year-on-year growth of 8% since 2016.
- We removed 12,503 tons of fat – the equivalent of more than 14 million bottles of oil. This results in a year-on-year increase of fat removed from the market of 26% since 2016.
- Our innovations enabled a 1,456-ton reduction in the amount of sugar in bakery, patisserie and chocolate goods – the equivalent of more than 8 million sugar dispensers. This results in a year-on-year decrease of sugar present on the market of 31% since 2016.
- We removed 126 tons of salt – the equivalent of more than a million saltshakers, a further decrease of 15% versus 2021.
Our long-term objectives
- Further decrease sugar, sodium and saturated fat.
- Increase the intake of fibre-rich grains, nuts, seeds and fruits.
- Offer even more alternative clean(er) label, organic, gluten-free and plant-based solutions.
