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Health & Well-Being

The way food is produced has an impact on the health of consumers and on our planet. That is why health and well-being has been at the heart of Puratos’ research and development activities since the 1920’s.

Puratos is committed to providing products and solutions with the best nutritional value possible, without compromising on taste, texture, quality or safety.

We systematically optimize the nutritional values of new and existing products. We increase the availability of ingredients recognized for their positive impact on health (such as fruits, fibres and wholegrains) and decrease the presence of ingredients such as salt, certain fats and sugars. While the Health part is backed up by science, the well-being part linked to consumer perception that these things are better for them.

Health & Well-Being at Puratos

Our Health & Well-Being approach consists of 10 building blocks. 

GRAINS & seeds

We increase the quantity of grains & seeds in our products. Additionally, we promote the use of wholegrain versions to stimulate the consumption of bakery products containing high levels of grains, wholegrains and seeds. This helps consumers around the world to reach their recommended daily intake of fiber.

SUGAR reduction

Puratos helps to lower sugar consumption through its complete range of sugar reduced patisserie & chocolate products. Additionally, we rework existing recipes with the aim to reduce sugar content. Any sugar removal, reduction and/or replacement action should not compromise neither products taste, nor texture.


We increase, whenever possible, the fruit content in the fillings or the fruit filling content in the final application.

FAT reduction

We aim to remove or reduce fats, especially of low nutritional quality, or to replace them with fats of good nutritional quality. We also focus on removing trans fatty acids and replacing them with healthier fat sources.

SALT reduction

We offer solutions to reduce the quantity of salt in baked goods to help consumers abide to the 5g of salt/day as part of the World Health Organization recommendation.

CLEAN(ER) label

More and more consumers want to reduce ingredients perceived as undesired such as additives, artificial colours and flavours. Puratos offers clean and cleaner label alternatives allowing for a shorter, clearer and cleaner ingredient list of the finished products.


To answer the increasing demand for more natural products, Puratos provides, whenever possible, an organic alternative without compromising on taste, texture and overall functionality.


As an increasing number of people tend to avoid gluten in their diet, Puratos provides, whenever possible, nutritionally balanced gluten-free alternatives without compromising on taste and texture.

PLANT based

Whenever requested, we contribute to a better planet by offering plant-based alternatives with taste, texture and functionality as close as possible to the traditional counterpart.

Happy Gut

The link between gut health and overall health is well established in the mind of consumers: a healthy gut positively influences both physical & mental health. The bakery products in Puratos’ Happy Gut range all contain gut health promoting compounds, such as specific types of fibres, which can support consumers’ gut health status.

Our performances in 2020

  • We used 15.673 tons of fruit (+7% year-on-year since 2016). 
  • We used 29.062 tons of grains & seeds (+8% year-on-year since 2016). 
  • We removed 681 tons of sugar (+24% year-on-year since 2016). 
  • We removed 7.172 tons of fat (+33% year-on-year since 2016). 
  • We removed 681 tons of salt(-28% year-on-year since 2016).

Our long-term objectives

  • Further decrease sugar, sodium and saturated fat.
  • Increase the intake of fibre-rich grains, nuts, seeds and fruits.
  • Offer even more alternative clean(er) label, organic, gluten-free and plant-based solutions.

Contact us for more information.

Plant Forward

With Plant Forward, we want to bring inspiration, supreme taste and texture with the ultimate joy of doing something good.


Happy Gut

A happy gut is key to feeling good! The rising consumer awareness of the importance of gut health is creating the need for natural affordable and tasty food to feed the gut.


Related blog articles

Why Plant Based Will Transform the Food Industry

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Under current circumstances, people around the world have become rapidly more health conscious. More than ever before, the first wealth is health. Strengthening the Immune System has become the first priority for many consumers.

Why it’s critical to review your sugar content

Sugars, such as glucose, sucrose &, maltose, are the smallest and simplest type of carbohydrates and can be naturally found in fruit, vegetables, milk, and honey.

Our Nutritional Guidelines

Download our guideline



Puratos has a range of products that can help reduce fats and salt in the finished good… but also boost grains and seeds in bakery products.



Tools & Services

Develop new products or reformulate existing solutions to meet increasing consumer expectations.