People around the world strive to live healthier so that they can enjoy the good things in life longer and in a better world. People changed their lifestyle and the way they eat.
That is why at Puratos we strive to innovate to offer healthier solutions every day. We continuously improve our product range, to be better and healthier, while maintaining great taste in great products.
Our commitment to this generation and the next ones is that it is only getting better.
Our Health & Well-Being approach consists of 9 building blocks. While the Health part is backed up by science, the Well-Being part is linked to a consumer perception that these things are better for them.
We increase the quantity of grains & seeds in our products. Additionally, we promote the use of wholegrain versions to stimulate the consumption of bakery products containing high levels of grains, wholegrains and seeds. This helps consumers around the world to reach their recommended daily intake of fiber.
Puratos helps to lower sugar consumption through its complete range of sugar reduced patisserie & chocolate products. Additionally, we rework existing recipes with the aim to reduce sugar content by a minimum of 3%. Any sugar removal, reduction and/or replacement action should not compromise neither products taste, nor texture.
We increase, whenever possible, the fruit content in the fillings or the fruit filling content in the final application.
We aim to remove or reduce fats, especially of low nutritional quality, or to replace them with fats of good nutritional quality. We also focus on removing trans fatty acids and replacing them with healthier fat sources.
We offer solutions to reduce the quantity of salt in baked goods to help consumers abide to the 5g of salt/day as part of the World Health Organization recommendation.
More and more consumers want to reduce ingredients perceived as undesired such as additives, artificial colours and flavours. Puratos offers clean and cleaner label alternatives allowing for a shorter, clearer and cleaner ingredient list of the finished products.
To answer the increasing demand for more natural products, Puratos provides, whenever possible, an organic alternative without compromising on taste, texture and overall functionality.
As an increasing number of people tend to avoid gluten in their diet, Puratos provides, whenever possible, nutritionally balanced gluten-free alternatives without compromising on taste and texture.
We contribute to a better planet by offering plant-based alternatives with taste, texture and functionality as close as possible to the traditional counterpart.
The link between gut health and overall health is well established in the mind of consumers: a healthy gut positively influences both physical & mental health. The bakery products in Puratos’ Happy Gut range all contain gut health promoting compounds, such as specific types of fibres, which can support consumers’ gut health status.
Why is the plant-based market expected to grow so quickly? What started out as a grassroots effort against animal cruelty, transitioned to a global plant-based diet trend.
Under current circumstances, people around the world have become rapidly more health conscious. More than ever before, the first wealth is health. Strengthening the Immune System has become the first priority for many consumers.
Sugars, such as glucose, sucrose &, maltose, are the smallest and simplest type of carbohydrates and can be naturally found in fruit, vegetables, milk, and honey.