Developing a new product is not an easy task. When considering the risks and difficulties of this process, it is important to ensure that its launch will be successful and well-received by consumers.
And what better way to understand what consumers think if not by asking them? Exploring how they perceive the products and the concepts, it’s a good way to avoid failures and guarantee the success.
With this in mind, Puratos has created some solutions that make the consumer understanding easier.
Sensobus
With the Sensobus service we go looking for the answer to every sensory question by detecting consumer preferences close to point-of-sale. You may take this quite literally. As a fully-equipped sensory analysis lab on wheels, the Sensobus can travel to any consumer shopping destination in the US, Canada and Europe, to recruit on an intercept approach, up to 300 potential customers per day.
Designed to find out how consumers evaluate products and shed light on their preferences, the Sensobus will bring you that one stop further to help translate these preferences into business opportunities.
SENSOVAN
As complete as the Sensobus, the Sensovan is a smaller version that travels in Portugal and Spain. With the Sensovan, we can explore big and small cities and its local consumers.
SENSOPARTNERS
In the countries our mobile tools are not available, we also have reliable partners supporting us with consumer sampling on global level.
With a standardize way of working, we can guarantee the same data validity, this enables us to have a broad sensory understanding all over the world.
EXPERTS PANEL + PREFERENCE MAPPING
The Sensory Analysis service combines the expertise of human sensory experts with precise analytical instruments to measure and understand consumers' biological and psychological responses to flavors and textures. This helps businesses improve their products based on clear, actionable feedback. Together with the analyzed results from the consumer test (Sensobus, Sensovan or Sensopartners), we create the Preference Mapping that illustrates what consumers like, and what they do not like.
Book our tools for your project
Fill in the request form and our team will contact you for an online kick-off session.
We will align on research scope, project objectives, survey content, ideal outputs, and timings.
Our mobile sensory analysis solutions per market
Sensobus
Active in Europe and the United States.
Sensovan
Drives across Iberica.
Sensopartners
Available worldwide
Videos
Sensobus Europe & USA
Sensobus Europe
Sensobus USA
Sensobox Asia
Taste Tomorrow
Discover new business opportunities with the latest global and local trends that Taste Tomorrow offers.
Sensory analysis
While consumers are always happy to sample a good cake, they’re not always sure how to describe their experience. Thanks to our experts in Puratos’ sensory lab, you will not only get clear feedback, but also will be able to translate it into actionable product improvements.
Contact Us
Contact one of our Puratos representatives or search for a local Puratos subsidiary
