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Sensory analysis lab service on wheels


How do consumers evaluate your products? With the Sensobus service we go looking for the answer to this question by detecting consumer preferences close to point-of-sale. You may take this quite literally. As a fully-equipped sensory analysis lab on wheels, the Sensobus can travel to any consumer shopping destination to interview up to 300 potential customers per day

Designed to find out how consumers evaluate products and shed light on their preferences, the Sensobus will bring you that one stop further to help translate these preferences into business opportunities.

What's in it for you?


  • Use the Sensobus to test taste preferences, pricing, packaging and communication concepts with your chosen target audience.
  • Get a representative sample of consumers recruited on an intercept approach.
  • Benchmark data results to industry specific insights gained from over 100.000 consumers. 
  • Make market-savvy decisions to accelerate the potential of your products within the food and beverages industry.
  • Perform a full preference modelling by combining the sensobus with an expert panel.

Book the Sensobus for your project 


Fill in the request form and our team will contact you for an online kick-off session.

We will align on research scope, project objectives, survey content, ideal outputs, and timings. 

Our mobile sensory analysis solutions per market



Active in Europe and the United States.



Drives across Iberica.



Located in China and Malaysia. Also available in New-Zealand and Australia.


Sensobus Europe & USA

Sensobus Europe Play video Sensobus Europe
Sensobus USA Play video Sensobus USA
Sensobox Asia Play video Sensobox Asia

Taste Tomorrow

Discover new business opportunities with the latest global and local trends that Taste Tomorrow offers.

Sensory analysis

While consumers are always happy to sample a good cake, they’re not always sure how to describe their experience. Thanks to our experts in Puratos’ sensory lab, you will not only get clear feedback, but also will be able to translate it into actionable product improvements.

Contact Us

Contact one of our Puratos representatives or search for a local Puratos subsidiary