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Our Way of Acting

We move the planet forward by creating innovative food solutions for the health and well-being of people everywhere.

Here at Puratos, we believe food has extraordinary power in our lives: the power to feed, nourish, comfort, and bring families together. It can unite people of all backgrounds, putting a smile on our faces as we celebrate life’s moments—big and small. It even has the unique power to heal!

We do not take this great responsibility lightly, and that is why we have actively committed to a holistic operating model, one that is sustainable, respectful, and balanced. To this end, we are implementing plans to achieve CO2 neutrality, use water responsibly, and reduce waste. Our raw materials are sourced respectfully, and we aim to ensure safe and stable revenue for farmers. We work in harmony with the communities we are a part of and invest in providing life-changing educational opportunities in our Bakery Schools. We are committed to our employees and creating a caring working environment that welcomes diversity and promotes personal development. 

Food innovation is energy for good. That is why we are constantly striving to grow our positive impact with the creation of innovative food solutions that promote health & well-being and steadily move businesses, customers, people, and the planet forward.

Our mission

At Puratos, we help customers be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities. Together, we improve the lives of people and protect the planet.

Our values

Vision

Vision

Our vision defines our future by building on our present. It links our strategy with our purpose, paving the road for our teams to execute with excellence. Vision allows us to dream big, tackle and overcome obstacles, and set new ambitions.

Courage

Courage

Courage means acting with confidence and optimism when facing adversity. It pushes us to explore new solutions, innovate, and improve continuously. Courage enables us to take calculated risks in the pursuit of our vision.

Passion

Passion

Passion is what inspires us. Passion for bread, patisserie and chocolate, passion for our people, our culture, our customers, our communities, the planet, and our results. Passion gives us a higher sense of purpose; it enables us to think long-term while delivering short-term results. Passion pushes us to accomplish what initially seemed impossible to delight our customers.

Collaboration

Collaboration

Collaboration is how we choose to win. Great things happen when our teams work closely together, combining their adverse backgrounds, experiences, and strength.

Integrity

Integrity

Integrity is our moral compass. Guided by moral and ethical principles, we treat people with respect, with our values always defining our actions. We have zero-tolerance for unethical behaviors.

Quality

Quality

Quality is the standard by which we measure all actions. It is our ambition to get them right the first time, and always strive to learn and improve. Quality is everyone’s responsibility, as we push for the highest standards and continuously improve the ways to operate.

Close to you

Puratos Group has local subsidiaries in 71 countries and production plants in 63 of them. Wherever you are in the world, you are never far from a Puratos representative.

Our Organisation

Learn more about the Puratos organisation, a global, customer-centred organisation and close-knit family company.