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Our commitments to you and to future generations

Our commitments to you and to future generations


As a family-owned company, people have always been at the heart of Puratos. In fact, we have been committed to ensuring the happiness and well-being of our team members and customers for over 100 years! Our commitment to you doesn’t stop there though. We also want to safeguard the future for forthcoming generations. This is why our shareholders have pledged to remain family-owned, in addition to delivering strong financial performance and making a life-changing contribution to society.

We are dedicated to creating a positive impact on society and we do not take this great responsibility lightly. With our commitments to you and to future generations, we are devoted to a holistic operating model: one that is sustainable, respectful and balanced. To this end, we are implementing plans to achieve CO2 neutrality, use water responsibly, and reduce waste. 

We preserve traditional ways of making bread, cakes, and chocolate, and our raw materials are sourced responsibly. We work in harmony with the communities we are a part of: we aim to ensure safe and stable revenue for farmers around the world and invest in providing life-changing, educational opportunities in our Bakery Schools.  People are at the centre of everything we do. We are committed to our employees and to creating a caring working environment that welcomes diversity and promotes personal development.

Our strategy is translated in three ambitions: Better health, Better planet and Better Life. Next to this, our Mission to Mars project reflects our vision towards the future and our dedication to long-term research to improve the quality of life on Earth.

Better Health

Good health is the springboard to a fulfilling life; it fuels dreams and well-being. It enables people to spend more quality time, to enjoy the love in their life, to follow passions, and to find happiness. Nutritious food and a healthy diet are the basis of good health. As a food company, we are ready to play our part.

Better Planet

Here at Puratos, we know how important it is to take good care of our planet. We reduce, reuse, and recycle as much as we can and have pledged to help preserve our forests and biodiversity. In addition, we aim to source all of our ingredients responsibly, ensuring minimum impact on planet Earth.

Better Life

No matter how ambitious our future goals and hopes for the planet, Puratos will always put its people first. We balance innovation with tradition to ensure superior quality that never compromises our values and go above and beyond to share our success with those who walk with us along the way.

Mission to Mars

By using the harshest conditions of planet Mars as our extraordinary source of inspiration, we aim to further boost the innovation mindset and help our customers grow their business in a more sustainable way, by having an overall positive impact on the entire production chain for bread, patisserie, and chocolate.