Our History

Puratos has close to 100 years of rich and varied history that have shaped the Group into what it is today.

2000's and beyond

 
  • Creation of the O-tentic range: it's a completely new type of product allowing traditional breads to be made.
  • Launch of Sublimo cold setting glazes.
  • Cryst-o-fil, made with 50% real Belgian chocolate is launched on the long shelf-life fillings market.
  • Launch of Ambiante, a delicious non-dairy topping that offers exceptional volume and excellent stability.
  • Launch of Acti-Fresh technology, which gives Puratos technological supremacy in cake freshness.
  • Puratos creates Oxanti, a chocolate with high anti-oxidant power.
  • Puratos establishes subsidiaries in the rest of Central & Eastern Europe and Australia.

90's

 
  • The Sapore sourdough range is launched, as are enzymes, fruit-based products and non-dairy creams. 
  • Creation of the Puratos Group. 
  • Puratos opens subsidiaries in Central and Eastern Europe.
90's

80's

 
  • Diversification into chocolate - with the creation of Belcolade, compound coatings, glazes and margarine.
  • Puratos opens its first Quality and Research Center in Groot-Bijgaarden.
  • Puratos establishes itself in Asia and in the rest of Latin America and creates subsidiaries in France and Germany.
80's

70's

 
  • Launch of S500, a powderbased bread improver. It has since grown into a major product for the group and is still the leader today.
  • Opening of subsidiaries in the UK, Mexico, Argentina, Peru, Canada and the USA.
70's

60's

 

Puratos moves to Groot-Bijgaarden on the outskirts of Brussels, Belgium

60's

40's - 50's

 
  • The age of the pioneers: François Van Belle and Pierre Demanet join Puratos
  • Creation of T500, the first complete bread improver. This product marks a turning point in the history of Puratos.
40's - 50's

20's

 
Puratos launches Pura-Malté, a branded bread based on wheat germs, roasted in a machine invented by Professor Picard, known for his bathyscaphe.
20's

1919

 
Puratos is founded in Brussels, Belgium to create, produce and sell ingredients for bakers and patissiers
1919

Our Organisation

Learn more about the Puratos organisation, a global, customer-centred organisation and close-knit family company.

Mission and Vision

Our mission and vision focus on meeting high standards and helping our customers to succeed.