Health & Well-Being at Puratos

We aim to provide the most nutritionally wholesome products possible, without compromising on taste, texture, quality, or safety.

With science on our side, we are constantly improving and expanding our product range to make it better and healthier. We are increasing the presence of power ingredients such as fiber, whole grains and fruit in our products. We also strive to reduce the presence of ingredients like sugar, certain fats, and salt. In addition, we offer a range of products that meet consumer needs for transparency, clear and clean labels, gluten-free and plant-based alternatives.

Puratos’s proprietary research program Taste Tomorrow also enables us to have in-depth insights into global and local consumer behaviors, attitudes, and choices. We believe that Holistic health is one of the key trends that will have a long-term impact. That is why we want to help our customers to translate this trend into relevant finished goods with various Health & Well-Being solutions.