Improving nutritional value today is not only about reduction ; it is about creating smarter, more valuable food experiences.
Consumers increasingly expect food to deliver pleasure, nutrition and long-term well-being in the same product.
This is where Better Indulgence comes in: moving from “less bad” to “more good”.
Beyond reducing sugar, fat or salt, innovation today focuses on adding functional value through fibers, whole grains, fruit, proteins and gut-friendly ingredients, helping create products that actively contribute to consumer health & well-being.
At Puratos, we help food manufacturers, bakery chains and artisans redesign products to meet evolving nutritional science, regulatory requirements and consumer health expectations, without compromising taste, texture or indulgence experience.
For many years, improving nutrition focused mainly on reduction: less sugar, less fat, less salt. While this remains essential, innovation today goes further.
The industry is now shifting toward Better Indulgence: creating products that not only reduce negative nutritional impact, but actively add positive health value.
This includes:
This approach allows indulgent products to contribute positively to everyday nutrition while maintaining the sensory experience consumers expect.
Responding to global health & regulatory evolutions
Public health challenges and regulatory frameworks are reshaping the food industry worldwide.
Across markets, governments are introducing:
At the same time, medical and consumer trends, including the growing use of GLP-1 treatments, are influencing appetite patterns, portion expectations and nutritional priorities.
Improving nutritional value therefore supports not only compliance, but also long-term category relevance and innovation.
Reducing sugar remains a key pillar of nutritional improvement, supporting metabolic health and helping address rising rates of obesity and diabetes.
At the same time, sugar optimization opens new innovation opportunities. It enables the development of indulgent products that support:
This allows indulgent categories to evolve toward products that combine pleasure with smarter nutrition.
Increasing fiber intake is consistently associated with improved health outcomes, including reduced cardiovascular risk, improved glycemic control and enhanced digestive health.
From a scientific perspective, dietary fibers contribute to:
Whole grains provide additional benefits through naturally occurring micronutrients, antioxidants and phytochemicals, supporting overall metabolic and cardiovascular health.
These ingredients are becoming key building blocks of next-generation healthier indulgent bakery products.
Increasing fruit content helps improve nutritional quality while supporting consumer demand for more natural, recognizable ingredients.
Fruit contributes to:
This allows indulgent products to deliver both sensory pleasure and added nutritional value.
Improving nutritional value increasingly connects with broader health priorities shaping the future of food.
Protein
Protein supports satiety, muscle maintenance and metabolic health, key contributors to healthy aging and long-term vitality. Protein-enriched indulgent products help reposition treats as part of balanced nutrition.
Gut Health
Digestive health is now recognized as a foundation of overall well-being. Ingredients supporting microbiome balance, fiber intake and digestive comfort are becoming essential components of modern indulgent products.
Improving nutritional value also contributes to building a more sustainable food future.
Smarter formulations can help:
This aligns product innovation with both consumer expectations and long-term planetary health goals.
Improving nutritional value is no longer only a compliance or reformulation exercise. It is becoming a strategic lever for:
Food manufacturers and bakery professionals who proactively redesign indulgence today will be best positioned to lead tomorrow’s market.At Puratos, we combine scientific expertise, application know-how and market insights to help customers redesign indulgent products with purpose.
We help create solutions that deliver:
Improving nutritional value is becoming a way to create products that combine pleasure, nutrition and long-term well-being in every bite.
The future of indulgence is not less. It’s better.