Puratos’s Values: Guiding Principles Behind Our Success
At the heart of our company’s century-long journey are the values that drive everything we do. These guiding principles define our culture, shape our decision, and fuel our continued growth as a global leader in the bakery, patisserie and chocolate industry.
Vision
Our vision defines our future by building on our present. It links our strategy with our purpose, paving the road for our teams to execute with excellence. Vision allows us to dream big, tackle and overcome obstacles, and set new ambitions.
Courage
Courage means acting with confidence and optimism when facing adversity. It pushes us to explore new solutions, innovate, and improve continuously. Courage enables us to take calculated risks in the pursuit of our vision.
Passion
For bread, patisserie, chocolate, and for our people, culture, customers, communities, planet, and performance. It gives us purpose, fuels long-term vision, and empowers short-term results. Passion makes the impossible possible, all to delight our customers.
Collaboration
Collaboration is how we choose to win. Great things happen when our teams work closely together, combining their adverse backgrounds, experiences, and strength.
Integrity
Integrity is our moral compass. Guided by moral and ethical principles, we treat people with respect, with our values always defining our actions. We have zero-tolerance for unethical behaviors.
Quality
Quality is the standard by which we measure all actions. It is our ambition to get them right the first time, and always strive to learn and improve. Quality is everyone’s responsibility, as we push for the highest standards and continuously improve the ways to operate.
