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Belcolade Health & Well-Being

Celebrating a century of commitment to Health & Well-Being

The Taste Tomorrow survey reveals that consumers are adapting their eating habits and are looking for healthier alternatives and products that contribute to their well-being. Nurturing consumers’ health & well-being has been part of Puratos’ DNA since its founding 100 years ago and continues to take first place in Puratos’ strategy. Being an important part of the group’s Health & Well-Being programme, Belcolade is taking its commitment to the next level by expanding its chocolate products to include more healthier solutions across all product ranges.

Answers to the need of consumers for Health&Well-Being products:

  • Sugar Reduced/No Added Sugar
  • Clean(er) Label
  • Organic
  • Plant-Based

For decades, we have been committed to taste in order to deliver our customer the best quality and highlight their creation. Chocolate’s first reason to be is and will remain to be delicious. And it is even tastier when it contributes to your health & well-being. At Belcolade, we have worked tirelessly to improve the nutritional value of our products and launch more transparent and ‘clean(er) labels’ alternatives. Being dedicated to our customers, we offer a range of chocolates that will enable them to be ahead of time and remain as delicious as ever. More specifically, organic, sugar free/no added sugar and sugar reduced solutions, lecithin-free chocolates and much more. 

To satisfy the cravings of people seeking Plant-Based solutions, we are proud the announce the launch of Belcolade Selection M. Plant-Based Cacao-Trace “A delicious, well-balanced and creamy Plant-Based milk-alike chocolate that is made in Belgium and free from dairy and nuts”

We also offer a range of dark chocolates, suitable for vegans: ingredients are selected to ensure the vegan suitable claim. In addition, we have a dedicated dairy-free line, for the strictest dairy-free certification.

These products help consumers to be in line with their health and well-being aspirations, while offering full-on taste and texture.

Customer advantages
  • Premium Belgian chocolate quality
  • No need to adapt the process or recipe
  • Possible claims: Sugar free/no added sugar, 30% sugar reduced, high in fibers, organic, vegan
  • Added value
  • Sustainable chocolate
Consumer advantages
  • Great taste
  • Health & Well-Being claims available
  • Sustainable chocolate

Health & Well-Being

Want to find out more about Health & Well-being? Contact us!

Health & Well-being

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Nurturing innovative Health & Well-Being solutions

Puratos Group is taking its commitment to Health & Well-Being solutions to the next level by expanding its product range to include healthier solutions across all product categories. Through fostering new joint ventures and pursuing innovative solutions, Puratos is exploring all avenues to support consumers’ expectations.