The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase. To understand these changes in behaviour and to offer our customers in depth insights, Puratos is conducting consumer surveys around the world to discover how bakery categories will need to adapt and evolve to meet future consumer needs in the ‘new normal’.
Chinese consumers were first to discover the post-lockdown life, which is why, end April, Puratos investigated how the needs for bakery items has evolved in China.
Chinese consumers are worried about their personal health and seeking re-assurance and guarantee on hygiene. It is not a surprise that hygiene has now joined health, freshness and taste as key criteria when purchasing bakery items. Stores & restaurants need to re-build trusts with new hygiene protocols ensuring the safety of their customers and employees.
Product preferences are evolving and there is an increased interest for products which are:
Purchasing behaviours are also changing, with 2 sales channels likely to perform above average after the crisis.
While staying at home during the lockdown, 68% of Chinese consumers were home baking, amongst which an amazing 95% state they will continue or even increase in the future. The benefits they see are clear: home baking is considered healthier, offers great family time, and helps to control the hygiene.
In the upcoming weeks and months, we will continue to explore and gather in-depth insights into global and local consumer behaviour, attitudes, choices and trends related to Bakery categories.
We are issuing some articles to help guide you through these challenging times:
More articles are available on our website.