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Bake-off bread: quality, choice and freshness for shoppers

11 Dec 2018

Bread improver
Bakery Soft Items
Cost & Efficiency
Bakery Crusty Item
Innovation & Differentiation

Consumers want their baked goods to be extremely fresh and tasty. They also appreciate a choice from an extensive range of products. These consumer demands, combined with the needs of retailer and foodservice operators, lead to a rapidly growing bake-off bread category. Mario Carbonell, R&D manager for Frozen Bread Improvers at Puratos, and Stefan Eggermont, Customer Marketing manager for Large Accounts, tell you all about the benefits and challenges of bake-off bread and frozen dough. Discover how you can benefit the most from this technology.

Bake-off bread: popular all over the world

Market trends in bake-off bread

How to create the perfect bake-off product