Peace of Mind

Wherever you're located, you can rely on our seamless production and delivery service. With production units in over 25 countries and a global range of bakery fillings, we can deliver whatever you need, whenever you need it.

Pilot line pre-tests

All our new fillings solutions are rigorously pre-tested on a pilot line in our Industrial Competence Center. This process guarantees successful, fast and easy up-scaling, plus consistent product quality and customer satisfaction.

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Taste validated by consumers

All Puratos cake and pastry fillings have been consumer tested and approved – so you can be sure your baked goods will be popular with your customers, helping to enhance your reputation and sales.

Piloting product concepts with Puratos

In some markets, the majority of cake products are imported and the cake remains a relatively unfamiliar concept for consumers.

In one such market, a retailer saw the potential to increase cake sales and came to us with a plan to develop a pilot line. They opted for muffins as their sample product, as they were best known to local consumers.

In 2013, we conducted an in-depth study for the retailer with a sample of 408 consumers.

We invited people to choose three products with different fillings and textures, looking to see which they preferred in terms of taste and appearance.

The muffin made with Puratos ingredients and Cremfil Ultim white chocolate filling proved the most popular, with approximately 85% of consumers preferring its taste and appearance. On the strength of the result, the retailer chose this product to promote instore across its supermarket chain.

Security of back-up plants

We want to be close to our customers and consumers. That’s why we develop and produce fillings in about 35 countries across the globe.

By locating our operations close to you and your business, our aim is to give you peace of mind regarding quality and consistency of supply. We also have plants all over the world that can serve as back-up facilities in the unlikely event of there being technical problems or hold-ups.

At the same time, we want to be close to the consumers in your markets so we can adapt our fillings to your local needs. In fact, none of our Cremfil Vanilla fillings, which are produced all over the world, taste the same!