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Why texture is important in food

From the crisp snap of a croissant to the chewy delight of a mochi donut, texture plays a vital role in how we experience and enjoy food.
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Looking for innovative Patisserie Solutions? 

At Puratos, we empower you to reinvent patisserie in a more creative way, a healthier way or with sustainability in mind. Our solutions allow you to perfect the classics and explore new horizons without compromising its beloved taste and texture.
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Innovate For Good

Discover the endless reasons to innovate with Puratos!
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How bakery producers can save money with high butter prices

Explore affordable solutions for baked goods production with our butter substitute that maintains quality while cutting costs
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Food Innovation for Good
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Health & Well-Being

Food has extraordinary power in our lives: the power to nourish, to comfort, and even, the unique power to heal. Food innovation is energy for good. That is why we constantly strive to grow our positive impact by creating innovative food solutions that promote health & well-being and steadily move businesses, customers, people, and the planet forward.

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Innovation inspired by consumer insights

We aim to combine a long history of expertise with the very latest innovation and trends, to make the future of food a reality today. These global and local insights will help your business to stay connected to your customers and discover new opportunities.

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Our commitments to you and to future generations

We are dedicated to creating a positive impact on society and we do not take this great responsibility lightly. With our commitments to you and to future generations, we are devoted to a holistic operating model, one that is sustainable, respectful and balanced.

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Bakery, patisserie and chocolate as inspiration

Passion, quality, and commitment to continuous improvement. These are the values we have in common with you, our customers. Discover our latest food solutions, in which we combine the best ingredients with expertise in bakery, patisserie, and chocolate.  

Bakery

Bakery

Over 250 generations of bakers have kneaded their hearts and their souls into bread. By getting the most from breads heritage and respecting its three cornerstones – health, taste, texture – we move the heritage of bread forward, and help bakers be successful with their business. 

Join the tradition, create your future
Patisserie

Patisserie

More than ever, consumers crave authentic, delicious patisserie creations. Re-invent patisserie with Puratos by adding exciting textures and flavors, and creating healthier or more sustainable versions of already so well-known patisserie classics. 

Re-invent patisserie with us
Chocolate

Chocolate

Incomparable in taste, chocolate holds a special place in everyone’s hearts. At Puratos, we are building a better future for cocoa with a game-changing Cacao-Trace program. Create a positive impact on the lives of cocoa farmers while offering your customers the finest quality chocolate applications. 

Join our exceptional world of exceptional chocolate
Customers we serve

Making you successful in your business, that’s our ambition. We speak your language. We know your customers and market. From innovation to inspiration, we’re here to help grow your business. 

Artisans
Artisans

We share your passion for craft and want to help you succeed by adding a sprinkle of support and inspiration to the mixture.

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Industry
Industry

We understand how complicated your business can be. By understanding your specific needs as well as the customer’s expectations, we are here to help you.

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Food Service
Food Service

Create delicious, highly nutritional recipes, while achieving cost-effective operational efficiency. 

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Retail
Retail

With our thorough understanding of your business objectives and our insights on consumer’s expectation, we help you to grow your business actively. 

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Distributors
Distributors

Grow your customer base and introduce new ingredient solutions to your existing customers.  We’re here to support you along the way.

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Bakery Chains
Bakery Chains

Want to expand but also retain your artisanal charm? As you face fierce competition from artisan bakers and modern retailers, we help you to differentiate.

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Chocolatiers
Chocolatiers

Immerse in a world of superior taste! We support you in the transition towards sustainability while offering your customers the finest quality chocolate.

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Grow your business with our services
Market insights
Finished goods and process development support
Commercialization

We combine more than a century of expertise with the very latest innovation and trends, to make the future of food a reality today.

Innovation inspired by consumer insights
Innovation inspired by consumer insights

Discover new business opportunities with the latest global and local trends that Taste Tomorrow offers.

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Product and concept testing
Product and concept testing

Test new products, pricing, marketing and communication concepts by finding out your consumer’s preferences.

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Our global team is always ready to share its knowledge with you, helping you create some of the world’s finest finished goods!

Level up your bakery, patisserie, or chocolate-making know-how
Level up your bakery, patisserie, or chocolate-making know-how

Develop further your skills in bakery, patisserie and chocolate making and learn to maximize technological innovation and efficiency.

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Sensory analysis
Sensory analysis

While consumers are always happy to sample a good cake, they’re not always sure how to describe their experience. Thanks to our experts in Puratos’ sensory lab, you will not only get clear feedback, but also will be able to translate it into actionable product improvements.  

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How to stand out in a highly competitive market? Attract and retain customers by offering a balanced product range and service tailored to their needs.

Category management
Category management

While considering the specifics of your product range, trends, store demographics, and sales data, we are keen to help you communicate with your target shoppers as effectively as possible. 

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Digitalization
Digitalization

Create a personalized webshop in a quick and professional way. Having a webshop enables your customers to place orders more easily, thus generating additional sales. 

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Latest trends, news and recipes

Discover inspirational recipes, ideas, and the latest industry news. We can’t wait to set the spark of collaborative inspiration into motion!

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Careers at Puratos

Careers at Puratos

Great People Make All The Difference
 
People are at the heart of everything we do. At Puratos, we firmly believe that excellent people are behind our group’s success. We are always on the lookout for new talent and would love to have you on board! Interested in joining our global team?
Find your next role today!

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