30 Apr 2025
The grand opening ceremony took place in March with the participation of Cédric Van Belle (Chairman of the Board), Pierre Tossut (CEO of Puratos Group) and Jeroen Vergeylen (Ambassador of Belgium in Hungary). Several key executives from large bakery companies also attended the event. At the opening ceremony, guests had the opportunity to participate in an exclusive product tasting session, where our experienced technical advisors presented innovative finished good ideas made from our finest Puratos ingredients.
Our Innovation Center provides a space where customers can directly engage with our experts, participate in workshops, and co-create new products. Additionally, customers can learn about the latest global, regional and local consumer trends through Puratos' own bakery and confectionery research program, Taste Tomorrow, and get inspiration for their latest product developments.
The Innovation Center is more than 200 square meters and is divided into a production area and a large meeting room. It is located in the Hungarian headquarters building in Budapest, where the offices, the central warehouse, and the local production of Puratos ingredients are situated. When designing the interior, we aimed for a natural feel, using wood on several surfaces with sustainability in mind. Its energy supply comes 100% from renewable energy sources.
Our goal is to become a reference point for innovative solutions in the bakery and patisserie industry. We work closely with our customers and inspire them to create products that not only meet the latest trends but also have a positive impact on people's health and our environment.
