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Championing your success

As a retailer, you have your own objectives to grow your business actively. We see it as our mission to support you to make your business prosper and to be successful in what you do. Our partnership therefore goes beyond the supply of healthy and sustainable ingredients. With our understanding of your objectives and insights on consumer’s expectation, we offer you the category management support you need to meet these expectations. In addition, we also collaborate with you to develop the most efficient production process or by helping you coordinating production partners.

How can we help?

Category Management advice

Create the authentic bakery feeling shoppers are looking for. We offer you advice to give you the best product range with innovative solutions and merchandising to attract shoppers. Moreover, we support you with regulatory and labelling advice.

Innovative collaboration

Our international team of experts is on hand to collaborate with you on new bakery or patisserie finished goods. We would be happy to welcome you during our innovation days in one of the 88 Innovation Centers around the world.

Latest consumer insights

Stay connected to your customers and discover new opportunities thanks to Taste Tomorrow. This unique research ecosystem tracks local and global consumer behavior, attitudes and choices that will provide you with valuable, in-depth insights.

Healthier and more sustainable

In today’s market, consumers are looking for healthier and more sustainable products while also calculating the impact your finished goods have on the planet. Our experts help you improve the nutritional value of your finished goods, while our life cycle assessment (LCA) tool helps accelerate your sustainability goals.

Expert advice anytime

Our Digital AdvisAR tool connects you to Puratos experts via augmented reality to help with trouble-shooting and problem-solving. It is a fast and user-friendly solution if you’re seeking immediate expert advice on recipe, technical and quality challenges.

We know the end consumer

We track continuously local and global consumer behaviours, attitudes and choices which provides us valuable, in-depth consumer insights. Discover here the latest insights and trends within your domain.


Discover new recipes

Macaron Ganache Cassis

Macaron Ganache Cassis

Discover the art of Macaron Ganache Cassis – a sumptuous delight of almond shells and cassis ganache. Perfect your baking skills with Puratos.

Brownie Health Well-Being

Brownie Health & Well-Being

Indulge guilt-free in our Health & Well-Being Brownie made with Belcolade, Tegral, and Mimetic. A tasty treat that's good for you!

Mimosa Cake Classic

Mimosa Cake Classic

Indulge in a classic Mimosa Cake with Tegral Biscuit and Passionata. A heavenly dessert for any occasion. Try it now!"

Mimosa Cake Health & Well-Being

Mimosa Cake Health & Well-Being

Indulge guilt-free with our Healthy Mimosa Cake recipe! Tegral Biscuit and Passionata combine for a delectable treat. Try it now!

Mimosa Cake Sustainable

Mimosa Cake Sustainable

Indulge in sustainability with our Tegral Satin Momosa Cake recipe. Using Ambiante, Belcolde, and Patisfrance for a guilt-free treat!

Interested in knowing more about us?

Are you interested in working with Puratos? Then get in touch with us. We will be happy to meet you and listen to your wishes and needs without any obligation.

Contact us now!

Customers we serve

Whether you’re an individual artisan or industrial-scale manufacturer, we’ll do everything in our power to help you reach your goals and see you succeed. Our customers and their success is at the heart of everything we do. From inspiration to innovation, we are here supporting you to grow your business.