26 Apr 2021
More than ever, consumers globally are asking for healthier and better balanced products. In the meantime, the expectation of indulgence or taste remains. More recently, they rely on Front-of-Pack labelling for guidance, such as Nutriscore in Europe, Traffic Light Scheme in UK, or warning labels in South America.
These front-of-pack labels start to drive the consumer purchasing behaviour, as a result, nutrition labels are now also a criteria in the innovation pipeline for manufactures. While established products are being reformulated, newly developed ones are often required to reach a certain score without compromising on taste or texture.
How can Puratos help you to improve the Front-of-Pack labelling of your products to fulfil consumers' demand for more nutritionally balanced products?
See below examples of how Puratos can help you improve the nutritional profile and, as a consequence, the Front of Package label of soft & sweet buns and croissants (with Nutriscore as example, one of the existing front-of-pack labelling schemes in in Europe)
By reducing fat in the dough and fillings, we could achieve a Nutriscore C
We achieved a reduction of 44% on fat & 16% on calories by reducing the fat level in both the dough and in the filling! Nutritional claims such as ‘reduced fat” and “reduced saturated fat” are achieved.
By reducing sugar in the fillings and adding extra grains, we could achieve a Nutriscore C
In this case of Brioche, we could even achieve a Nutri-score B
By reducing more than 50% of fat and adding grains and fibres, we can make tasty Brioche with an improved nutritional composition, which is translated in a better score.
Contact us to discover more Puratos ingredients that can help you to achieve a better nutrition label!
1 ‘reduced fat”, as per EU Regulation (EC) No 1924/2006 and amendments
2 “reduced saturated fat”, as per EU Regulation (EC) No 1924/2006 and amendments