15 Jul 2016
Having operated in Australia and New Zealand for 4 years, Puratos places high priority on upscaling local production to ensure that the group continuously meets the growing customer demand for premium quality, Australian-made products. This acquisition highlights Puratos’ commitment to invest and strengthen its presence in Australia and New-Zealand.
Peter Deriemaeker, Markets Director for Asia Pacific, Middle East and Africa comments, “Puratos has invested strongly in this market for several years now. We aim to constantly improve our offer according to the evolving needs and expectations of customers and consumers. The acquisition of Melbourne Jam Manufacturing, a successful local enterprise, will help us to meet the specific needs of the full range of baked goods businesses, from artisan, semi-industry and industry to supermarket and food service.”
The acquisition of Melbourne Jam Manufacturing, a successful local enterprise, will help us to meet the specific needs of the full range of baked goods businesses
A family-owned food processing business founded in 1925, Melbourne Jam Manufacturing Co is an Australian success story. Carey Baker-Mackie, Managing Director of Melbourne Jam Manufacturing Co, says, “This acquisition will ensure the business continues to grow and build upon its ninety-year heritage. We trust Puratos with this legacy; Melbourne Jam Manufacturing Co products are complementary to those of Puratos Australia and will continue to be available through the established network of distributors in Australia, New Zealand and the Pacific Islands.” It has now become one business under the name of Puratos Australia-New Zealand.
This acquisition will offer multiple benefits for both companies and their customers. Firstly, Puratos will expand business to all states in Australia thanks to the existing national distribution network of Melbourne Jam Manufacturing Co, and will benefit from its large-capacity, Melbourne-based production facility. Secondly, the complementary R&D teams, along with local production, will strengthen Puratos’ capability to customise products for specific applications and processing requirements. This will in turn drive innovation in the Australian baked goods industry. Thirdly, Australian and New Zealand customers - artisanal, retail, food service and industrial - will benefit from an even wider selection of the highest quality, innovative and locally manufactured products that can be customised for specific requirements. Employment opportunities for local communities are anticipated to increase with the creation of new roles and more jobs in the future.
Peter Deriemaeker concludes, “This acquisition highlights Puratos’ ambition to expand and further develop our range of high quality, innovative and locally made products in various regions across the world. It is a true win that gives us the means to accelerate our long term plans and strengthen our market leader position in the sector.”