3 Sep 2025
Pennsauken, NJ – September 3, 2025 — Puratos, a global leader in bakery, patisserie, and chocolate ingredients, is pleased to announce the appointment of Andy Brimacombe as President of North American Markets, effective January 1, 2026. In his new role, Brimacombe will also join the Group Executive Committee, reporting directly to Pierre Tossut, CEO of Puratos Group.
Brimacombe’s appointment is part of a long-term succession plan, in which Paul Bakus will retire in February 2026 after a highly successful career in the global food industry, and more than seven impactful years leading the North American region at Puratos. Bakus and Brimacombe will continue to work together closely during the transition period to ensure a smooth handover.
We are deeply grateful to Paul for his outstanding leadership, strategic vision, and the culture of excellence he has cultivated across North America. His decision to retire is well-deserved, and his legacy will continue to inspire us.
Pierre Tossut - CEO, Puratos Group
Brimacombe currently serves as President of Puratos USA, where he has overseen a dynamic period of transformation and growth since his appointment in 2018. His promotion marks a significant step forward in Puratos’ strategy to accelerate innovation and sustainable development across North America, which includes the United States, Canada, and Mexico.
Andy has proven himself as a high-impact leader with a customer-first approach and a strong track record in business transformation, people development, and operational excellence. His appointment reflects our confidence in his ability to scale our vision and create long-term value for our customers, partners, and communities throughout the region.
Pierre Tossut - CEO, Puratos Group
A graduate of the University of Manchester (UK), and a Charted Management Accountant with executive education from Oxford University (UK) and The Wharton School (USA), Brimacombe brings a global outlook shaped by experience across Europe, Africa, and North America. Prior to joining Puratos, he held senior roles at ARYZTA and Accenture.
The next President of the Puratos U.S. business is expected to be appointed in early 2026.
Contact:
Jessica Blondeel
Director of Communications and Digital Marketing, Puratos USA
E: jblondeel@puratos.com
Puratos USA
1660 Suckle Highway
Pennsauken, NJ 08110
www.puratos.us
About Puratos
Puratos is an international group which offers a full range of innovative food ingredients and services for the bakery, patisserie and chocolate sectors. It services artisans, retailers, industrial and food service companies in over 100 countries around the world. Its headquarters are located in Belgium, where the company was founded in 1919. Puratos believes that food has extraordinary power in people’s lives. It does not take this responsibility lightly. This is why it aims to help customers be even more successful with their business, by turning technologies and experience gathered from food cultures around the world into new opportunities. Together with them, Puratos moves the planet forward by creating innovative food solutions for the health and well-being of people everywhere.
For more information, visit www.puratos.com.
