12 Sep 2025
Shanghai, China – Puratos, Global Leader in Premium Baking Solutions, announces strategic joint venture with Guelph Foods Ltd., an Egg Wash Alternative & premium quality Whipping Cream leader in China.
The partnership will further amplify our presence in the fast-growing baking markets in China and Asia-Pacific region. This strategic convergence is set to reshape the industry landscape across Asia Pacific with technology upgrades.
This collaboration holds significant strategic importance. By integrating Puratos' world-leading R&D capabilities and global market resources with Guelph Foods Ltd.'s exceptional UHT production technology, advanced production and scaled capacity in China, the joint venture will further solidify Puratos' leadership in plant-based egg wash alternative and Whipping Cream within the Asia Pacific region. It will also accelerate localization process of high-value-added baking and patisserie solutions.
Establishing this joint venture is a key strategic move to accelerate our growth in the Asia Pacific region. By combining Guelph Foods’ strengths in UHT production technology with Puratos' global innovation and R&D capabilities, we will provide customers in Asia Pacific, particularly in China with world-class quality products and more agile service. This will not only further consolidate our leadership in plant-based egg wash alternative and whipping cream in Asia Pacific but also significantly enhance the resilience and sustainability of our supply chain."
Mr. Edouard Pot - President for Asia Pacific, Middle East and Africa at Puratos Group
Guelph Foods’s expertise in UHT technology strongly aligns with Puratos' global vision. This partnership combines our specialized strengths in plant-based egg wash alternative and premium quality whipping cream with Puratos' international strategic innovation to create new value for the baking industry. Guelph will commit core resources to fully support the joint venture in pursuing excellence in innovation and operations.
Mr. Chen Jun - Founder and Chairman of Guelph Foods Ltd.
The newly formed joint venture will adopt a joint management structure, effectively blending Puratos' international management practices with Guelph’s local expertise. This integration will set new benchmarks for product quality, customer service, and efficient innovation.
Chen Jun Edouard Pot Eddie H’ng
Guelph Foods Ltd. Puratos Group Puratos Group
Chairman of the board President of APMEA Director of APAC
For more inquiries please contact:
Olivia Sun
Communicaiton Manager， Puratos China
Osun@puratos.com
About Puratos Group
Puratos is an international group offering a full range of innovative food ingredients and services for the bakery, patisserie, and chocolate sectors. Its’ network serves bakeries, retailers, industrial customers, and foodservice companies in over 100 countries worldwide. Founded in Belgium in 1919, the company believes in the extraordinary power of food to change lives. By transforming technologies and experiences from global food cultures into business opportunities, Puratos helps its customers succeed. Puratos is committed to creating innovative food solutions for the health and well-being of all people.
For more information, please visit: www.puratos.com
About Guelph Food
Headquartered in Yancheng City, Guelph Foods Ltd. is a rapidly growing company specializing in plant-based Egg Wash Alternative & premium quality Whipping Cream using Ultra-High Temperature (UHT) production solutions for the bakery and patisserie industry. Established in 2015, the company commissioned its first powder production line in 2016 and rapidly expanded into the production of plant-based Egg Wash Alternative & premium quality Whipping Cream solutions in 2019. Through continuous investment in cutting-edge UHT production technology, including the addition of two new production lines, Guelph Foods Ltd. has become the leader in the field of plant-based Egg Wash Alternative & premium quality Whipping Cream solutions. Currently employing around 120 staff, Guelph Foods Ltd. is renowned for its spirit of innovation, technical precision, and strong customer focus. The company's rapid growth is a testament to the foresight and leadership of Mr. Chen Jun.
