Today’s consumers are demanding more from their sweet moments. They want rich flavors and delightful textures—and healthier, more transparent options.
So how do you create indulgent bakery, patisserie or chocolate products that satisfy both cravings and conscience?
At Puratos, we believe balance is possible. Discover the answers in our new industry report, “Health & Well-Being in Indulgence”.
Our newest expert report reveals:
Why sugar reduction is the #1 priority for modern consumers
How “stealth health” strategies can build trust and boost appeal
Where the biggest growth opportunities lie in the indulgent category
Which solutions help you stay ahead of regulations and ahead of the curve
Whether you’re in bakery, patisserie, or chocolate, this guide will help you navigate evolving expectations—and craft sweet goods that are both better-for-you and deeply satisfying.
👉 Download the full report now and take the first step toward guilt-free indulgence.
With the contribution of our experts:
Joined Puratos in 2023 as Group Health & Well-Being Director. Sara leads a dedicated team focused on developing healthier ingredients and establishing external connections to drive open innovation in Health & Well-Being
Sara De Pelsmaeker - Group Health & Well-Being Director
Sena is a key member of the Health & Well-Being team, bringing 15 years of experience in the food industry. She oversees innovation and renovation of Puratos' Health & Well-Being ingredients in bakery, patisserie and chocolate.
Sena Oyman - Health & Well-Being R&D Manager
As Regulatory Affairs Expert, Functional ingredients, Justine advises on global regulations particularly in health and nutrition-related topics. She translates science-based nutritional and health benefits into clear, customer-oriented communication.
Justine Fauvieau - Regulatory Affairs Expert
As Consumer Intelligence Manager, Karen brings 15+ years of experience in trend analysis and concept testing. She leads consumer sensory and trend research at Puratos Group.
Karen Moens - Consumer Intelligence Manager
With 20 years of experience in the food sector, Sofia leads Puratos globally as Group Regulatory Affairs Director. She develops and implements strategies to ensure Puratos product compliance and market access, collaborates with stakeholders worldwide and advocates for far processes in the bakery, patisserie and chocolate industries.
Sofia Morais - Group Regulatory Affairs Director
Leading Puratos' intelligence team since 2012, Nanno brings over 25 years of market, customer and consumer insights experience. He also co-created Taste Tomorrow, the largest industry research program covering 50 countries and interviewing 20,000 consumers annually.
Nanno Palte - Group Marketing Intelligence Manager
