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We take great pride in preserving the heritage of baking and chocolate making.

Here at Puratos, we understand the power of innovation. We also believe in preserving traditional ways of making bread and chocolate. By marrying this innovation with tradition, we are able to offer you our very best.

Our passion for nature, authenticity and diversity has led to our Sourdough Library creation. It is the ultimate testament to bread-making traditions, helping to preserve the ancient art of natural fermentation. It’s with the same passion that we aim to preserve the heritage of Belgian chocolate.

Bread

 
Studying the history of bread and its multiple uses throughout the world has given us the knowledge we need to offer you, consumers, the best of this product. However, the history of sourdough is so rich that we didn’t want to keep it all to ourselves! As such, we decided to create the “Maison du Levain” (Center for Bread Flavor), where visitors can discover the past, present, and future of sourdough for themselves. Puratos has been passionate about sourdough for years, and we’re convinced that The Future of Bread Lies in its Past. We’re excited to share this understanding of fermentation with our clients and help them create tasty, high-quality breads, just like in the good old days… and in the future!

Chocolate

 
Incomparable in taste, Belgian chocolate holds a special place in our hearts, since Puratos was actually founded in Belgium. As such, we’re keen to continue the tradition that has made Belgian chocolate famous all over the world. Belcolade has been producing chocolate in Belgium for 30 years, using only the finest raw ingredients and the Belgian way of producing chocolate. Belcolade uses no fat other than that of cocoa and only natural vanilla. As a result, Belcolade chocolate has a particular, distinctive taste that does really well in consumer taste-tests. In 2008, Belcolade acquired 60 hectares of land in Chunca (formerly Tikul) in Yucatan, Mexico, where we planted criollo—one of the oldest, rarest, and finest varieties of cocoa to ever exist. There are five old varieties of cocoa in Mexico, which we want to preserve using a similar model to the one we used for our Sourdough Library. As such, we have built traditional Mayan huts on the land, which have been used to house a collection of these native varieties. We also aim to plant more than 300,000 trees there (66,000 have already been planted), in order to create a wildlife sanctuary and contribute further to protecting the local environment and biodiversity, as well as protecting valuable cocoa history. Puratos works with the Choco-Story museums to share the story of cocoa and explain how the beans are turned into chocolate. This is another great way of promoting our world-class Belgian chocolate. Ten museums are already open in Bruges, Brussels, Paris, Colmar, Prague, Pruhonice, Uxmal, Valladolid, Playa del Carmen and Beirut.

Better Life

Puratos will always put its people first. We balance innovation with tradition to ensure superior quality that never compromises our values and go above and beyond to share our success with those who walk with us along the way.

People

We can only live up to our promises with the help of a talented team of people. Indeed, it is the people at Puratos who make us who we are and make our values come to life.

Communities

We work in harmony with the communities we are a part of: we aim to ensure safe and stable revenue for farmers around the world and invest in providing life-changing, educational opportunities in our Bakery Schools.