Everything we create starts with soil and the people who care for it. Today, farmers face real challenges, from soil degradation to a changing climate. Regenerative agriculture is one of the key ways to protect natural resources and biodivesrsity, improve soil health and strengthen long-term resilience where our ingredients are grown. Consumers expect this too: 68% say they care about how their food was grown, according to the global Taste Tomorrow consumer research program.
Through our commitment, we support the transition toward regenerative agriculture, helping enable more sustainable ingredient sourcing, enabling innovation and delivering delicious food that nourishes the people and the planet.
Our Commitment
Our flour sourcing aims to support farmers transitioning to regenerative agriculture. By 2030:
- 50% of our global flour volumes will support regenerative agriculture programs, including 100% in Europe and 25% in the rest of the world
- These supported volumes will contribute to a 30% reduction in CO₂e emissions
We are working to extend this regenerative approach to other key ingredients such as cocoa, sugar and fruits, strengthening our responsible sourcing and partnerships with farming communities around the world.
Full definitions, boundaries and implementation rules are available in our Regenerative Agriculture Policy and its annexes.
You can follow our journey and track our yearly progress in our Sustainability Report.
What Regenerative Agriculture Means for Farmers and the Soil
Regenerative agriculture is an outcome-based farming approach that restores natural ecosystems by improving soil health, biodiversity and climate resilience while supporting farmer livelihoods. In other words, it represents a set of practices that allow farmers to maintain productive land while reducing environmental pressure
- Cover Crops: Covering crops protects the soil between harvests, reduces erosion and improves water retention.
- Optimized Inputs: Reducing chemical fertilizers and pesticides protects soil life, while compost and organic amendments help rebuild natural fertility.
- Minimal Soil Disturbance: Less tillage keeps carbon in the soil and promotes healthier root systems.
- Biodiversity Measures: Flower strips, hedges or livestock bring natural balance to the field environment.
- Crop Rotation: Alternating crops improves soil fertility and breaks pest cycles over time.
- Smart Technology: Tools like drones, sensors and GPS guide precise, efficient decisions in the field.
Listen to the Farmers
The best way to understand regenerative agriculture is to hear it from the people who work on the land every day. Here’s what farmers involved in our wheat, sugar, cocoa and fruit projects are saying.
Wheat — Belgium
Every choice we make in the field is a potential gain for the environment and also a risk. When our work is recognized and carried forward in the value chain, it gives us confidence and the freedom to focus on caring for our land.
Guillaume Debouge - Belgian farmer part of Farm For Good
Through our partnership with Farm for Good, we collaborate with pioneering wheat farmers who combine regenerative and organic methods to care for their soils. Their work brings visible improvements to soil structure and biodiversity. Our project helps them navigate this journey through shared diagnostics and collaboration across the value chain — making the transition more manageable and less risky for those leading the way.
What gives these farmers real peace of mind is knowing they don’t carry this responsibility alone. By creating a clear link between their wheat and a finished product like Sapore Lavida, the project ensures their efforts are recognised and supported all along the chain. This shared commitment allows them to focus on what they do best: contributing to cultivating healthy soils and resilient fields.
Sugar — Belgium
We are working on maximizing the production of cover crops, decreasing the use of mineral nitrogen fertilizer, minimizing the use of plant protection products through more precise application techniques.
Sylvie Decaigny - Sustainability Agro Manager, Südzucker Sugar Division
Sugar beet has been part of Belgian agriculture for decades. With seasons shifting between prolonged wet periods and sudden dry spells, farmers see their soils responding in new ways. Through our project with Südzucker, we work together to identify which concrete practices can strengthen field resilience: building stronger cover crops to protect the soil, improving rotations to maintain fertility, refining nutrient management and applying plant protection with greater precision.
Farmers describe how these measures help them regain control in unpredictable conditions — cover crops holding the soil after heavy rains, targeted applications reducing overall inputs, and better rotations bringing life back to fields that once felt tired. What matters most to them is the sense of progressing together. By sharing observations with fellow farmers and collaborating closely across the value chain, they feel supported in making practical improvements that protect their soils and secure their crops for the next generation.
Cocoa — Côte d’Ivoire
Thanks to Cacao‑Trace, the organic fertilizer and pruning support strengthened my cocoa trees and raised my harvest from five to twelve bags, improving life for my family.
Jeannette N’guessan Adjoua - Cocoa grower, Ivory Coast
In Ivory Coast, cocoa farmers work closely with locally trained young field technicians who support them throughout the season. Together, they focus on improving pruning, soil nourishment and fertilizer application — practical steps that help trees grow stronger and more productive. Farmers see the difference directly in their fields: healthier canopies, more consistent flowering and a renewed energy in the trees.
This work is reinforced by our Cacao‑Trace program, which strengthens the connection between farmers, communities and the wider value chain. By building skills locally — especially among young people — the program helps farmers share responsibilities, reduce labour challenges and adopt good agricultural practices with greater confidence.
Beyond tree health, the project looks at how improved farming practices can lead to more stable yields and lower carbon impact over time. It’s a long-term journey built on shared learning, patient guidance and a value chain that stands with farmers as they work to secure the future of their cocoa.
Fruits — United Kingdom
The apple trees are looking healthier than previous years and there has been a marked reduction in disease incidence
Swailey Love - Farm Manager, Puratos Fourayes UK
This change extends beyond the soil. By encouraging more diverse plant and insect life, the orchard is finding a healthier balance, helping reduce disease pressure and limiting the need for external inputs. In our UK orchard, rich ground cover protects the soil and supports this natural equilibrium, while minimal disturbance allows the ecosystem to remain stable and gradually store more carbon over time.
With each season, these insights point toward a more resilient approach to fruit production — one built on healthier soils, stronger trees and a closer partnership with nature.
Across our orchards, a quiet transformation is taking place. As Swailey observes the renewed energy in the trees, he sees the result of a simple but meaningful shift: rebuilding the orchard from the ground up, guided by the land itself. Our soil‑improvement work is strengthening the living foundations beneath the trees — better structure, improved nutrient flow and a soil life that supports steady, natural growth season after season.
Rooted in our Field to Fork program — ensuring full traceability from origin to ingredient — this orchard project is an early step in bringing regenerative agriculture into our value chain, reconnecting ingredients with the ecosystems they depend on
2025
Sustainability report
Dive into our sustainability journey, our ambitions and progress
