Consumers increasingly want to make informed choices on how their food impacts not only their own health but also the health of the planet. Sustainability has therefore become central to a consumer’s purchasing decisions, as they seek to leave a better world for this generation and future ones. For example, the percentage of consumers who believe that plant-based is good for the health of themselves and the planet nearly doubled (36% to 60%) from 2018 to 2021, making plant-based the biggest trend in food .
Would you be interested in creating stories around more sustainable classics in patisserie?
This “Classic” in patisserie, is the starting points for reinventions and new stories thanks to unexpected texture combinations, sugar reduction, plant-based , with more fruit or more sustainable.
Click on the different links to discover more about the different stories that you can tell and our full patisserie product portfolio that will help you creating those strong stories.
Discover our inspirations books with ideas on reinventions & stories around the sustainable story
Today’s consumers are looking for authentic, delicious patisserie with exciting textures and flavors. At the same time – as our Taste Tomorrow research indicates – consumers are increasingly interested in the stories behind their favorite patisserie items. They are also keen to understand the impact that the food they eat has on their health and the planet.