How about surprising your customers with imaginative re-inventions?
What about combining different Patisserie Classics to create a surprising new version? Let your creativity fly!
Play with different flavors, surprising textures, or maybe come up with a totally new and refreshing visual appearance.
Consumers may be more willing to experiment than you think : In our Taste Tomorrow Survey conducted in 2021, 60% of consumers polled expressed a willingness to try a new taste or combination of unusual tastes; a small but notable rise on previous years.
Use our Patisserie portfolio to help you realize your ideas, to make your concepts concretes…
Discover our solutions to help you reinvent the classic in a more creative way
This “Classic” in patisserie, is the starting points for reinventions and new stories thanks to unexpected texture combinations, sugar reduction, plant-based , with more fruit or more sustainable.
Click on the different links to discover more about the different stories that you can tell and our full patisserie product portfolio that will help you creating those strong stories.
Discover our inspirations books with ideas on reinventions& stories around the creative story
Today’s consumers are looking for authentic, delicious patisserie with exciting textures and flavors. At the same time – as our Taste Tomorrow research indicates – consumers are increasingly interested in the stories behind their favorite patisserie items. They are also keen to understand the impact that the food they eat has on their health and the planet.