A new joint venture brings us closer to customers in Italy and supports our long-term growth ambitions
23 Jan 2026
We are proud to announce the creation of Puratos Cascarano, a new joint venture between Puratos Italia and Cascarano Vincenzo Srl, finalized at the end of 2025. This strategic partnership marks another important milestone in our journey to support bakers, patissiers, and chocolatiers across Italy, while reinforcing Puratos’s global growth strategy. The joint venture represents the natural evolution of a relationship that spans nearly 30 years of collaboration.
With this agreement, we continue to build on our strong Belgian heritage and global reach, bringing innovative ingredients, solutions, and services to food professionals in more than 140 countries worldwide. At the same time, we deepen our local roots in one of the most influential culinary countries in the world.
“Italy plays a unique role in shaping food culture globally, and our continued investment here reflects our belief in the power of strong local partnerships. The creation of Puratos Cascarano is a perfect example of how we grow: by combining global expertise with trusted local relationships to serve our customers and communities even better.”
Pierre Tossut - CEO Puratos Group
The launch of Puratos Cascarano builds on a proven expansion strategy that puts customer proximity at the center. Following earlier joint ventures that strengthened our presence in Italy, this new partnership allows us to extend our reach into the southern part of the country, bringing Puratos’s technical support, insights, and innovative solutions closer to customers operating in a market with strong bakery traditions and significant growth potential.
By combining the entrepreneurial strength of a trusted local partner with Puratos’s global capabilities in innovation, technical expertise, and consumer insights, we continue to support customers as they adapt to evolving consumer expectations and grow their businesses.
Vincenzo Cascarano will lead the joint venture as General Manager of Puratos Cascarano, ensuring continuity, strong customer relationships, and a service-oriented approach aligned with our shared values.
This joint venture supports the growth ambitions of Puratos, while staying firmly focused on what matters most: helping our customers succeed, today and in the future.
