24 Apr 2026
Puratos is proud to announce that Laurence Herbert, Chief Marketing Officer and member of the Group Executive Committee, has been named European Marketer of the Year 2026 by the European Marketing Confederation (EMC). The award was officially presented on 23 April 2026 in Vilnius, following a highly competitive Europe‑wide selection process.
Each year, the EMC selects one outstanding marketing leader from a pool of national marketing champions nominated by leading marketing associations across Europe. Laurence represented Belgium after being put forward by the Belgian Marketing Association (BAM), following Puratos being named Belgian Marketing Company of the Year, making Puratos the first B2B company ever to receive that national recognition.
A recognition of strategic vision and impact
According to the EMC jury, the European Marketer of the Year title is awarded to leaders who demonstrate exceptional strategic vision, strong leadership, measurable business impact and the ability to drive sustainable growth. These criteria aim to recognize marketing that creates long‑term value for customers, organizations and society alike.
After progressing through an extensive evaluation process, including interviews with a professional European jury, Laurence Herbert was selected from ten national finalists, each already recognized as a leading marketing figure in their respective country.
Representing Puratos, and Belgium, on the European stage
Commenting on the award, Laurence Herbert emphasized the collective nature of the achievement. She highlighted that this recognition goes far beyond an individual title and reflects the work of teams across the organization.
This award belongs to the entire Puratos marketing community. It recognizes what we can achieve together when we build strong brands with purpose, relevance and long term impact.
Laurence Herbert - Chief Marketing Officer, Puratos
A tribute to marketing teams worldwide
While the European Marketer of the Year trophy bears Laurence’s name, it ultimately celebrates the passion, commitment and creativity of Puratos marketing teams around the world. Across regions and roles, our marketers work every day to transform insights into value, bring our love brand and purpose to life, and help customers succeed through meaningful innovation.
From global strategy to local activation, this recognition belongs to everyone who contributes to building sustainable growth for Puratos, by challenging assumptions, raising the bar and constantly striving to be better than yesterday.
