Recognized for Purpose-Driven Innovation and Excellence in Data
6 Nov 2025
On November 5, 2025, Puratos was honored with two prestigious distinctions at the Belgian Marketing Awards, founded by Belgium’s seven leading business and marketing organizations: ACC, BAM, BABM, BMMA, CUBE, UBA and UMA:
- Belgian Marketing Company of the Year 2025
- Deloitte Excellence in Data & Martech Award
These awards are a testament to who we are: a company that combines purpose, innovation, and collaboration to create a positive impact for people, communities, and the planet.
This recognition is particularly special, as Puratos is the first B2B company ever to receive the title of Belgian Marketing Company of the Year.
As a company proudly rooted in Belgium and inspired by our Belgian heritage, it is especially meaningful to receive this recognition on our home ground.
Food Innovation for Good: Recognition of Our Purpose
Being named Belgian Marketing Company of the Year acknowledges our commitment to meaningful marketing and to our purpose: Food Innovation for Good.
For us, marketing is not just about communication — it’s about creating real value for our customers, partners, and consumers. It’s about ensuring that every innovation we bring to market not only helps our customers grow their business, but also makes food healthier and more sustainable for people and the planet.
This conviction guided the case we presented to the jury and reflects how we bring our purpose to life across our business — from our long-term strategy to the daily actions of our teams. We showcased how our business strategy and vision connect innovation, sustainability, and societal value.
It also highlights our ambition to be best-in-class B2B2C marketers, connecting deep consumer understanding with strong business partnerships to create solutions that truly make a difference.
In our case, we highlighted how:
- Taste Tomorrow, our global consumer insights program, helps us and our customers anticipate trends.
- We continuously develop healthier and more sustainable products, improving nutrition while reducing our environmental footprint.
- We work to make our operations more sustainable, with initiatives that minimize waste, lower emissions, and drive efficiency.
- Marketing actively supports business growth and innovation, helping transform our purpose and insights into customer success.
- And how we create value for society through programs such as Cacao-Trace, our Bakery Schools, and many other initiatives that empower communities around the world.
Together, these efforts show how we turn our purpose into impact, combining business success with positive change for people and the planet.
Data Excellence Through Taste Tomorrow
The Deloitte Excellence in Data & Martech Award recognizes how we use data and technology to create meaningful, measurable impact for our customers.
At the heart of this achievement is Taste Tomorrow, our global consumer insights ecosystem — the largest in the bakery, patisserie, and chocolate industry. By translating insights into action, Taste Tomorrow helps our customers stay ahead of trends and deliver innovations that meet evolving consumer needs around the world.
“These awards recognize how our teams work with and for our customers every day, turning insights, innovation, and purpose into real business growth. At Puratos, we succeed when our customers succeed. This recognition reflects not just our marketing excellence, but the trust and collaboration we build with our partners worldwide. Together, we’re proving that doing good and doing well can go hand in hand.”
Laurence Herbert - Chief Marketing Officer at Puratos
Driving Impact Together
These awards are more than recognition. They reaffirm our commitment to partnering with customers worldwide to bring innovation, data, and purpose together for lasting positive change.
We are proud to represent Belgium on the global stage and to continue inspiring progress across the food industry, innovating for good, everywhere we operate.
