25 Feb 2026
We are proud to announce an important milestone in our regional development with the creation of Puratos Albania, effective January 1, 2026.
This step marks the transition from a distributor-based model to a direct market presence, reinforcing Puratos’s long-term commitment to Albania and strengthening its ability to support customers across the bakery, patisserie, and chocolate sectors with greater proximity and expertise.
A Strategic Evolution of Puratos’s Presence
Operating directly in Albania will enable us to engage more closely with customers through our own local team, ensuring faster response times, deeper technical support, and more tailored solutions. This direct route to market allows us to better address the evolving needs of both artisan professionals and emerging industrial customers, while continuing to invest in sustainable, long-term growth.
Albania is a developing market with strong potential, supported by a dynamic food culture and a growing tourism sector. Establishing a direct presence allows us to bring additional value to customers and further develop its footprint in line with its regional ambitions.
Building on Strong Foundations
Our journey in Albania is built on more than two decades of successful market development through its former distributor, Mc Donald Shpk. Over the past 20 years, Mc Donald Shpk played a key role in introducing Puratos’s ingredients to the Albanian market and making them known and trusted among local bakers and patissiers.
We express our sincere appreciation for this long-standing partnership and the contribution made to developing the market. As Puratos Albania begins operations, collaboration will continue, with Mc Donald Shpk supporting the business as a logistics partner to ensure continuity and smooth operations.
Creating More Value for Customers and the Region
Puratos Albania will be supported by a dedicated local team focused on further market development. Customers can expect enhanced support through:
- Closer customer relationships and local expertise
- Stronger technical and application support
- Deeper insights into consumer and market trends
- Tailored product solutions for different customer segments
This new structure strengthens our ability to support customer growth while reinforcing its commitment to partnership and innovation.
Looking Ahead
The launch of Puratos Albania represents a natural next step in our regional strategy. By building on a strong foundation and investing directly in the market, we look forward to continuing to support Albanian customers with innovative solutions, expertise, and close collaboration, helping them grow and succeed in the years to come.
