29 Jan 2024
Puratos, a global leader in providing innovative food ingredients and services for the bakery, patisserie, and chocolate sectors, proudly announces its collaboration with MassChallenge Switzerland, becoming a corporate partner in the renowned MassChallenge global network of innovators. As a result of this partnership, Puratos will gain access to a curated selection of startups that align with its vision, accelerate meaningful collaborations, and obtain valuable opportunities to learn and leverage expertise from other partners within the network.
With over 100 years of expertise as a leading food ingredients provider for the bakery, patisserie, and chocolate industries, Puratos is known for its unwavering commitment to innovation. This partnership with MassChallenge marks a significant milestone in Puratos's journey, aligning with its purpose of moving the planet forward by creating innovative food solutions for the health and well-being of people everywhere.
The collaboration aims to accelerate Puratos's open innovation initiatives, particularly in the realms of sustainability, health and well-being, as well as digital transformation. As a corporate partner of MassChallenge Switzerland, Puratos gains access to a dynamic network of startups and receives support in identifying and engaging with entrepreneurs who share their vision.
"Puratos has a rich history of cultivating Open Innovation collaborations with customers, suppliers, and universities. In response to the dynamic evolution in the startup scene, we recognize venture clienting as a crucial tool to enrich our innovation pipeline, particularly in developing healthier and more sustainable FoodTech solutions for our customers and consumers. We look forward to tapping into MassChallenge’s vast network and expertise in this field. In turn, we are eager to provide startups with insights into the diverse needs of global consumers and food industry professionals. This partnership represents an exciting opportunity for mutual growth and innovation.", states Paul Baisier, Chief R&D Officer of Puratos.
MassChallenge Switzerland, known for empowering bold entrepreneurs with resources, mentorship, and a robust network, welcomes Puratos to its esteemed network. Matt Lashmar, Managing Director of MassChallenge Switzerland, comments, "MassChallenge is exceptionally pleased to partner with Puratos. They are experts in developing innovation for bakers, patissiers, chocolatiers and the wider food industry. Their partnership with us further opens up the B2B sector for startups to help improve health and well-being for consumers while creating a positive impact on the planet and society.”
Throughout the first year of this partnership, MassChallenge and Puratos will focus on identifying startups with innovative solutions in the areas of food ingredients and food processing. The collaboration holds the potential to uncover and fast-track meaningful innovations, with the ability to foster positive change on a global scale.
Elevate your early-stage startup by applying to MassChallenge's flagship program, offering tracks in Sustainable Food, Sustainable Industry & Climate Solutions, and HealthTech. If you're a later-stage startup seeking impactful corporate partnerships in the food industry, apply directly to the purpose-driven Sustainable Food Solutions Challenge. Seize the opportunity aligned with your startup's stage—apply now!