2 Sep 2024
At Puratos, we recognize that innovation and a profound understanding of consumers are pivotal for our customers’ success in the bakery, patisserie, and chocolate industries. Over a decade ago, we launched Taste Tomorrow, now the most extensive consumer research initiative in our field. As industry leaders, we remain steadfast in our commitment to empowering our customers with unparalleled consumer insights. To uphold our position at the forefront, our Puratos Data team is driving AI and digital innovation, continuously developing cutting-edge solutions that set us apart. This year, we are proud to showcase our breakthroughs and present at the renowned ESOMAR Congress 2024, inspiring the data, research, insights, and analytics community.
Taste Tomorrow: A Decade of Unmatched Knowledge
Created over 10 years ago, Taste Tomorrow offers an unparalleled and detailed vision of the future of the bakery, patisserie and chocolate industry. It draws insights from the behaviors, attitudes, and choices of over 20,000 global and local consumers and experts across more than 50 countries. This initiative provides a glimpse into the future by tracking the evolution of trends and uncovering new ones.
As the largest consumer understanding ecosystem in the industry, Taste Tomorrow is powered by the latest semantic AI techniques. The quality and scale of our insights cannot be matched, providing our customers with the information they need to drive innovation and stay ahead of the competition.
To maintain our leadership position in the industry, we continuously engage and collaborate with partners and organizations. Moreover, our Data team continuously tests and develops groundbreaking AI and digital solutions. This way, Puratos can ensure that Taste Tomorrow stays ahead in consumer research and continues to provide valuable insights to our customers and beyond.
Puratos at ESOMAR Congress 2024
This year, Puratos is thrilled to participate in the prestigious ESOMAR Congress 2024, which will take place in Athens during the week of September 9th. The ESOMAR Congress is one of the largest and most influential events in the market research landscape, bringing together industry leaders, experts, and innovators from around the world. On Wednesday, September 11th, at 10:10 AM, Puratos Data Manager Benjamin Bado will join forces with Benoit Hubert from IPSOS and Laurent Vuillon from the University of Savoie Mont Blanc. Together, they will present their collaborative efforts in transforming trends into clear, practical, and valuable business actions in the rapidly evolving food industry.
We are excited to inspire the insights community at the event with our findings, engage with the world’s leading research professionals, catch groundbreaking ideas and innovative approaches in the world of insights, and expand our network. We will equip ourselves with the tools, knowledge, and contacts we need to continue shaping the future of consumer understanding in the bakery, patisserie, and chocolate industry.
Join us for a transformative four-day event in Athens, where ancient history meets modern innovation. Register on the ESOMAR Congress website today!
