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  1. Toolkit for distributors

Toolkit for distributors

Our company mission is to ‘help customers be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities.’  As a partner who is distributing Puratos products, it's important that you have access to the latest information on our brand, products & services.

Our core business is to produce and supply ingredients to you. However, we believe that in order to collaborate well, we need to offer more than just innovative product solutions. That’s why we support our distributors through our people whether  it is Sales, R&D, Marketing, Technical advisors or customer service - as well as our Innovation centers  allowing to work side by side and train your people and customers.

We have developed a Preferred distributor and partner model where we strengthen our collaboration, define mutual commitments, offer a wide range of services and give you the best conditions to be successful in your market.

On this page you will find all the information needed to present Puratos and its key products. You can use this material on your own communication channels (website, brochures etc.). If you can't find the information you're looking for on this page, don't hesitate to reach out to us. 

Who is Puratos ?

Puratos is an international group with a full range of innovative products, application expertise and business development support in the bakery, patisserie and chocolate sectors. Their headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919. Today, Puratos’ products and services are available in over 100 countries around the world. In many cases, they are produced locally by their subsidiaries.

Food innovation for Good

It is all about Food as Food has extraordinary power in our lives, the power to feed, to nourish, to comfort, to bring families together, to unite people, to help us celebrate, to put smiles on our faces, and even, the unique power to heal. 

At Puratos, we want to take the responsibility together with our partners and customers to  have a positive impact on people and planet, which also means having a positive impact on bakers, pâtissiers and chocolatier everywhere.

We do not take this responsibility lightly and we ‘ll support this by focusing on innovation, health & wellbeing and sustainability and together with our distributor partners we want to work on a better future.

Download our logos

Discover Puratos

Innovation is our greatest asset. Watch our corporate movie to discover our company and what we do to become your reliable partners in innovation. If you would like to use the movie on your site, you can use this link: https://www.youtube.com/watch?v=3oWeohwqgW4

Discover Puratos
Watch video

Product information & images

Discover and download information about our key products.
You can filter by product category (Bakery, Patisserie, Chocolate) and download the product description and picture to use for each product. 

At the very bottom of this page, you'll find links to download the complete set of products descriptions and pictures.

  • Bakery
  • Patisserie
  • Chocolate

    • Mimetic is a new generation of fat that allows chefs to create superior quality croissants, danishes, and puff pastry products with the traditional French viennoiserie touch. A unique new generation of fat, Mimetic has been designed specifically for laminated products and has a great workability and excellent plasticity.

      • New generation of fats for lamination
      • Superior quality croissants, danishes, and puff pastry products
      • Traditional French viennoiserie touch

      Download pictures

    • A range of bakery goods that helps consumers to manage their healthy lifestyle. All Puravita breads are : 

      • Rich in fibres
      • Limited in salt amount
      • Reduced in fat and/or sugar if it concerns rich bakery products
      • Supported by communication based on nutritional facts
      • With a taste approved by sensorial analysis with consumer

      Download picture

    • Designed specifically for packaged breads and soft baked goods, Soft’r improvers contain the very latest in enzyme and emulsifier technology, giving your applications fantastic texture until the very end of their shelf life.

      • Increase shelf life of medium to sweet bakery goods
      • Contain the latest enzyme and emulsifier technology
      • To have a great texture untill end of shelf life

      Download picture

       

    • Since its launch in 1975, S500 has been a worldwide reference point for bread improvers. Artisan as well as more industrialised bakers see S500 as a premium product that gives absolute security during all stages of the bread-making process, and one that helps them achieve proven and consistent superior-quality bakery goods.

      S500 offers a wide range of bread improvers to help with dough tolerance, freshness, volume, shape, taste, clean label ingredients, delivering healthier finished products etc...

      • The best performing range of improvers on the market, also exist in Clean(er) Label
      • Offers bakers absolute peace of mind for their fresh breads
      • Outstanding dough tolerance and bread volume

      Download picture

    • Intens modular ingredients are a range of improvers specifically designed for different bread applications to improve a range of individual functionalities.

      The various modular solutions in the Intens range can be used in a wide range of bakery applications including toast bread, buns, flat breads, croissant, brioche, and baguettes. On top of that, each Intens product focuses on a single area of functionality: dough rheology; visuals and shape; shelf life; texture; nutrition; and cost Reduction.

      • Range of modular bakery ingredients for industry
      • Each module focuses on one aspect of the dough or the final application
      • Intens modules can be used in all types of bakery applications

      Download picture

    • Puraslim is a radical change for the soft and sweet bread industry. This innovative range of mixes and improvers increases the cost-efficiency of bread production while keeping breads outstandingly tasty and fresh. Bread made with Puraslim has fewer calories and less (saturated) fats. Moreover, as no fat needs adding, Puraslim mixes are so convenient to use.

      • Range of mixes & improvers for soft & sweet bread
      • Reduces calories and fat
      • Increases cost-efficiency and convenience of bread production

      Download picture

    • Sunset Glaze is an egg-wash alternative that is sterile when it comes out of the pack, produced using UHT technology. It delivers outstanding shine and colour and avoids all the problems you might have using real eggs.

      Sunset Glaze is unsweetened, making it suitable as a glaze for all kind of applications including savoury products like hamburger buns or sausage rolls. It is also contact wrappable, which means that it won’t stick to the packaging when you pack your goods. Sunset Glaze also exist in a clean label solution, with no E numbers to declare.

      • Ready to use egg wash alternative that improves the look of the products
      • Thanks to the UHT technology, it is safe and hygienic
      • Clean label and allows the reduction of allergens in the plant

      Download picture

    • Studies reveal that when consumers eat cake, freshness is their number one criterion when judging satisfaction. Acti-Fresh is an ingenious solution for producing quality cakes with long lasting freshness.

      This innovative solution is based on enzyme and emulsifier technology. Acti-Fresh can be used to improve the freshness of various types of cakes including loaf and pound cakes, chocolate cakes, snack cakes, muffins and cake donuts.

      • Cake freshness improver
      • Increase sales & extend shelf-life thanks to it's proven positive effect on Freshness
      • Convenient powder solution which can be used in all cake applications

      Download picture

    • Creamy and comforting with just a hint of crunch, cheesecake is the ultimate desert. Inspired by a traditional New York recipe, Deli Cheesecake is the first ready-to-use cheesecake base containing 30% cream cheese and eggs, ensuring that every cheesecake is a success.

      • A unique product specifically developped to allow you to make the real New-York cheesecake.
      • Pimp your cheesecake with fruits, chocolate,... what your creativity tells you.
      • A ready to use cheesecake base containing 30% of real fresh cheese

      Download picture

    • Belcolade Selection Cacao-Trace is made with respect both for cocoa farmers and the environment, it contributes to the future of great tasting chocolate.

      • Best taste thanks to the fully controlled fermentation of the cocoa beans
      • Sustainable support for cocoa farmers via the Chocolate Bonus
      • Outstanding performance
      • Unique storytelling opportunities

      Download picture

    • Belcolade, the real Belgian chocolate, is produced exclusively in Belgium following a long tradition of craftsmanship, quality and refinement. It is made from carefully selected cocoa beans using production processes that have been perfected over time, thus assuring that Belcolade’s exquisite taste is in line with consumers’ expectations.

      • A superior-tasting range of Belgian chocolate
      • Made from carefully selected cocoa beans using production processes that have been perfected over time
      • 100% cocoa butter, 100% natural vanilla

      Download picture
       

    • Panning is a centuries old method for making small treats, that the French call dragées.
      Combine Belcolade, Chocolanté or Carat chocolate with nuts, (dried) fruits, coffee beans, cereals or other delicious centres for irresistible bite-size treats.

      • Method for making small treats, called dragées
      • Combine with nuts, dried fruits, coffee beans, or other centres

      Download picture

    • Carat offers a range of great-tasting compound chocolates as well as a variety of delicious fillings based on cocoa and nuts. Each is perfectly suited to the needs and ambitions of today’s bakers, patissiers and chocolatiers.

      • A range of great tasting and extremely versatile compound chocolate & fillings
      • Suitable for all types of sweet goods where you want to add a chocolate touch
      • Very convenient and easy to use

      Download picture


 

Product images

Download a zip file containing all key images to illustrate our products

Product descriptions

All descriptions and key features of our products in one Word document.

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