Consumer insights

Straight to the heart of our consumers

Consumer insights

Straight to the heart of our consumers

Nowadays, the international markets for bakery, patisserie & chocolate finished goods are entirely consumer-led. The consumer is in control. He decides what products he will welcome and embrace in the baked goods industry. This means that any company hoping to stay ahead of the competition must understand exactly what it is that consumers need, request and expect from their food products, and how they make their choices and decisions.

Thanks to our international network of subsidiaries and partners, Puratos is in an excellent position to identify the latest consumer trends at a very early stage. In addition, we benefit of and maintain an open and constructive dialogue with more than 200.000 customers around the world, and host a variety of different trade organisations.

But the most immediate and targeted feedback comes from our own collection of tools, including our Taste Tomorrow survey, our innovative Sensobus, and our laboratory for Sensory Analysis.

Taste Tomorrow

Discover in-depth insights into global and local consumer behaviour and trends related to bakery, pastry, patisserie and chocolate

Discover

Sensobus

The Sensobus is a unique and fully-equipped sensory analysis lab on wheels that can travel to where consumers shop for food and welcome up to 250 people a day.

Discover

Sensory Analysis

Sensory Analysis allows to translate consumer wishes, perception and preferences into recipes and process specifications.

Discover