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Non-sticky fillings & decorations for packed sweet goods

9 Oct 2020


COVID-19 has redefined consumer behavior and attitudes leading hygiene to becoming a key concern. Significant changes in consumer demand were observed in the patisserie & bakery world such as -

  • Increase in consumer demand for packaged goods
  • Increase in consumer demand for single use packaging 

Curious to know what  the consumers have to say about their purchasing habits in the future ? 

Clearly, the pandemic has greatly influenced consumers perception of packaging. The changing consumer demands has been observed in almost all channels including in-store bakery/ artisan shops and bakery chains. For years, artisanal and In Store Bakery goods were displayed in the open after being freshly baked. Whereas now, consumers disregard any kind of food product that’s sold in the open without packaging. 

Sweet baked goods: Packaging options & challenges –

In order to provide  packed sweet goods that are appealing to the eye as well as tasty, it is important to look at the two parameters below :

  • Packaging type
  • Fillings & Decorations 

The importance of choosing the right filling & decoration solutions for packed products –

In addition to effectively choosing the right packaging for your baked goods, it is equally important to choose the right filling & decoration solutions. This will help in making sure your packed sweet goods are tasty, visually appealing & easy to eat.  

We, at Puratos, offer a full portfolio of fillings & Decors. Within our portfolio we have identified the solutions in line with the requirements of the different packaging options –

  • Long Shelf Life packed in Flow Wrap: We offer different non-sticky filling cream, chocolate & fruits)  & Decorations (glazes, coatings) with a low water activity.
  • Short Shelf Life packed in Flow Wrap & paper bags: We offer different non-sticky fillings (cream, chocolate & fruits) & Decorations (glazes, coatings, icings) with a high water activity. 

You can find more information on our different solutions:

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