8 Mar 2016
In the food industry, opportunities to develop new products or improve existing products are numerous. However, developing a successful product means that we are able to understand which taste & texture properties of the product the end-consumers prefer.
Sensory Analysis is an innovation accelerator that can help you to answer the following questions:
Sensory Analysis allows to translate consumer wishes, perception and preferences into recipes and process specifications.
Consumers are no technicians. Most of the time it remains difficult for them to explain why they like or dislike a product.
Therefore, to understand which ingredients or technical properties of the product trigger their appreciation, you need specific vocabulary and methods.
Sensory Analysis is thus essential to validate decisions to launch or re-launch your products, more specifically it can help you to:
Proposing solutions of high quality with great taste, in line with what end-consumers want, has always been our main focus at Puratos. This is why we have developed a strong in-house expertise in Sensory Analysis. Our integrative approach combining expert panels and consumer testing allows us to identify the key drivers of end-consumer preferences:
We will regularly share updates to showcase our quest for differentiating in taste using sensory analysis.
Looking to use sensory analysis methodologies? Contact your local representative so we can share our expertise with you!