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In today’s fast-paced world, it’s vital for you to be able to keep up with ever-changing consumer preferences and trends, so you can translate these into business opportunities. We’re here to help you do just that, by asking your customers exactly what you want to know… What type of packaging do they prefer? What information do they need to make a choice? What factors do they take into account when buying a product? Which products do they like?

To provide our customers with insights on how consumers evaluate their products, we set up our unique sensory analysis service. Then we went one step further and launched the Sensobus, to really drive the future forward. As a fully-equipped sensory analysis lab on wheels, the Sensobus can travel to any consumer shopping destination to interview up to 300 potential customers per day. Designed to find out how consumers evaluate products and shed light on their preferences, the Sensobus will bring you that one stop further to help you stay ahead of the curve.

What’s in it for you?

You can use the Sensobus to test pricing, communication concepts and taste preferences. It will help you answer those all-important consumer questions.

In just a few days, you’ll have a representative sample of consumer opinions, collected straight from your chosen target audience. You can use our consumer research expertise to your advantage, as well, comparing over ten years of industry averages in your chosen area and sector with your own results, to make the most informed, market-savvy decisions possible.

Full range of sensory analysis services at your fingertips

Puratos has made a full range of mobile consumer sensory analysis solutions available to you across the globe: 

  • Our Sensobuses are active in Europe and the United States, while the Sensovan drives across Iberica.
  • We also have three Sensoboxes in the Asia-Pacific region; these are mobile labs in the form of fair booths that can be installed in shopping malls or at any other location.
  • One Sensobox is located in China, one is located in Malaysia to support South-East Asia, and one is shared between New-Zealand and Australia.

It’s all about traditional research done in a contemporary way. To find out more about your nearest Sensobus or Sensobox, please visit Contacts page. You are never far from a Puratos representative.

Videos

Sensobus Europe & USA

Sensobus Europe Play video Sensobus Europe
Sensobus USA Play video Sensobus USA
Sensobox Asia Play video Sensobox Asia

Taste Tomorrow

Discover new business opportunities with the latest global and local trends that Taste Tomorrow offers.

Sensory analysis

While consumers are always happy to sample a good cake, they’re not always sure how to describe their experience. Thanks to our experts in Puratos’ sensory lab, you will not only get clear feedback, but also will be able to translate it into actionable product improvements.