ACTI is the brand name for a large range of cake improvers based on enzymes technology. ACTI can be used in your existing recipes for a wide range of products, such as snack cakes, loaf cakes, layer cakes, sponge cakes, muffins, brownies...
Enzymes are present in the nature like plants & living organisms. They are reproduced at Puratos to improve the quality of your cakes in a clean(er) label approach. With our enzymes & baked goods expertise, we create new cake improvers solutions called: ACTI. Discover our range, inspired by nature.
Every patisserie creation has a story to tell:
In 2020, Puratos has conducted a consumer study in 10 countries to get a good understanding of the packaged cake market and to help cake manufacturers to be more successful. Did you know that 9 out of 10 consumers look at the claims written on the packaging? But which claims in particular…? Discover the many insights by downloading the summary of this study here below. Should you wish to get the full study presentation, contact us to set-up a meeting.
FRESHNESS is a key driver for consumers buying cakes. It impacts the quality perception. However Cake Freshness decreases over shelf life. Our ACTI-fresh cake improver extends natural freshness. Keeping softness, moistness, resiliency & cohesiveness in all your cake applications: muffin, loaf, pound cake, layer cake, celebration cakes, brownie, doughnut, madeleine, ... Helping you to extend the shelf life & to reduce the waste in a cleaner label approach.
Consumers care about: TRANSPARENCY. In Europe, 90% of the consumers looks at product labels. They want shorter & cleaner labels. ACTI-Cleaner Label replaces the mostly used emulsifier in cake providing softness & fine crumb in a cleaner label approach.
ETHICAL LIFESTYLE becomes the new norm. Conusmers lobby for animal welfare. In cakes, eggs are in the radar. More and more companies commit to use free-range eggs. With a cost increase up to 60%, ACTI Egg reduction can help you replace egg-content up to 50% controlling your budget and keeping similar properties of your cake.
We are dedicated to creating a positive impact on society and we do not take this great responsibility lightly. With our commitments to you and to future generations, we are devoted to a holistic operating model, one that is sustainable, respectful and balanced.