Our studies reveal that when consumers eat cake, freshness is their number one criterion when judging satisfaction. However, as the moment of consumption can be days, weeks or even months after production, preserving the freshness of packaged cakes can be a real challenge. The answer is Acti-Fresh, our ingenious solution for producing quality cakes with long lasting freshness.

Cake Tomorrow: discover brand new insights on packaged cake


In 2016, Puratos has conducted a consumer study in 13 countries to get a good understanding of the packaged cake market and to help cake manufacturers to be more successful. Did you know that 2 out of 3 consumers look at the claims written on the packaging? But which claims in particular…? Discover the many insights by downloading the summary of this study here below. Should you wish to get the full study presentation, contact us to set-up a meeting.

Product description

  • Cake freshness improver
  • Increase sales & extend shelf-life thanks to it's proven positive effect on Freshness
  • Convenient powder solution which can be used in all cake applications

Acti-Fresh is an innovative solution based on enzyme and emulsifier technology. Since 2008, Acti-Fresh has been improving the freshness of various types of cakes including loaf and pound cakes, chocolate cakes, snack cakes, muffins and cake donuts. Acti-Fresh has a proven positive effect on the different parameters of cake freshness including softness, moistness, cohesiveness and resiliency. The result is premium quality cakes with extended shelf life which will lead to increased consumer satisfaction. To find out more about Acti-Fresh, visit the Cake Freshness Lab website.

Customer advantages
  • Deliver qualitative and differentiated cakes
  • Increased sales
  • Improved margins
  • Greater export potential
Consumer advantages
  • Premium quality cakes
  • Fresher cakes at any moment of the shelf-life

Acti-Fresh product ranges include

Easy Acti-Fresh

Would you like to produce quality cakes with great appeal and enhanced freshness? Easy Acti-Fresh are innovative cake concentrates that act as the foundation of cakes and help you achieve outstanding cake quality every bake. Discover our range of 4 textures and deliver the quality your consumers crave for.

Cleaner Label Solutions

We also offer a range of enzyme-based cleaner label solutions. These provide enhanced freshness without requiring any modifications to existing labels

Complete this form to download our Consumer Study

The Cake Freshness lab

The Cake Freshness Lab is an efficient information portal to the range of Acti-Fresh solutions. It's also a place where testing and innovation are of critical importance. Get whitepapers with key data and fundamental concepts on


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