The Sensory Analysis Lab

Puratos works relentlessly to provide exceptional products in terms of taste. To achieve this, we base ourselves on different taste preferences worldwide. We have created an efficient tool that helps us understand and describe how consumers evaluate food. So we learn how to better delight them.

Sensory analysis enables us to measure taste preferences in an objective and precise way, which is essential to respond to the observed market trends.

Panels of food industry professionals systematically give us an expert view on emerging taste trends. Our laboratories use these findings for the product development.

SensoBus: the mobile sensory analysis lab

We have now made a mobile variant of our sensorial analysis laboratory: the SensoBus. Conducting sensorial analysis tests has become possible in our customers' specific region, anywhere in Europe.

The SensoBus can play a role in:

  • the validation of new bakery, patisserie and chocolate products;
  • the choice of the solution that fits the specific local preferences;

  • understanding why a product is preferred over another.

Daily, the SensoBus can collect the taste preferences of up to 300 consumers. It is at the disposal of our customers, to help them innovate and develop their business.