Puratos Great Taste & Wellness range
Delicious tasting foods can bring nutritional and health benefits. Developed to respond to consumers demand in terms of well-being, our Great Taste & Wellness range includes products with reduced fat, salt or sugar, products with high fibre and products with cholesterol-lowering effects.
Great Taste & Wellness products tick all the boxes by being not only delicious, but actively contributing to physical health and well-being. The range is the result of extensive research and development, delivering proven health benefits supported by scientific evidence or clinical studies in line with local legislation. It offers our Puratos customers a great opportunity to include health claims on their finished products.
"Great Taste & Wellness products tick all the boxes by being not only delicious, but actively contributing to physical health and well-being"
Developed in collaboration with leading experts
We collaborate with experts from the scientific and academic world to gain insights into the latest health issues. Our in-house nutritionists and taste specialists work together to develop breakthrough solutions.
Three categories:
Reduced:
Ingredients allowing customers to make finished products where the amount of salt, sugar, fat … has been reduced.
Examples:
- Reduced salt
- Nabucco: Sourdough salt reducer
- Reduced sugar
- Belcolade Noir Selection Sugar Free
- Belcolade Lait Selection No Sugar Added
- Belcolade Blanc Selection No Sugar Added
- Reduced fat
- Altima Reduced Fat Croissant
- Reduced Fat Croissant improver
Naturally Healthy
Products with:
- High fibre content
- Satin Wholegrain Cake
- Easy Multigrain
- Wholemeal category
- Wholemeal covers all bases and mixes designed for whole meal and brown breads.
Functional and Fortified
Products delivering (through fortification) an amount of ingredients with specific health benefits backed up by nutritional and/or clinical studies.
Examples:
- Puravita Fibres +
- Puravita Omega-3
- Puravita Lady
- Aristo Omega-3