1 Sep 2020
No matter if it was a staycation or a holiday abroad, the end of the summer break, represents a new beginning. For many consumers, a new school and work season is about to start and new good intentions are about to be made.
The beginning of the school year has always been a perfect time to set the stage for the upcoming winter months and to create new healthy habits for the entire family. However, this year amid of the COVID-19 pandemic, any change in the direction of healthy diet and active lifestyle will become even more relevant than any other year.
Millions of people around the world are still directly or indirectly affected by the COVID-19 pandemic. It becomes clear how the events of the past months acted as a catalyst to encourage more consumers to eat healthier and embrace a better lifestyle. The bakery and patisserie industry has the duty to remain at the side of consumers and adapt its offer to respond to these new rising needs. Here are some tips to contribute in helping consumers
Breakfast as a family with Wholegrain bread
Eating breakfast as a family is the perfect time to bond, to spend quality time together and to learn the importance of a balanced meal. Jam on top of some slices of wholegrain bread or other wholegrain cereals, porridge , dairy products and fruits can be an healthy breakfast for the whole family.
Help decrease sugar consumption.
According to a recent survey, about 55% of people worldwide are looking to reduce their sugar consumption in order to improve the quality of their diet[1]. While adults and children should not consume more than 50 g of sugar per day [2] , we are all aware the we are eating much more than that. Excessive sugar consumption may lead to obesity and, as a consequence, several non-communicable disease such as diabetes.
Moreover, it is often an indicator of a poor overall diet. As an example it has been shown that kids who eat foods high in added sugars tend to eat fewer healthy foods [3]. A great way to help consumers embrace a sugar conscious diet without compromising on taste is through the increased offer of sugar reduced products for bakery and patisserie.
Be the healthy break companion
Consumer lifestyles are evolving. Time is getting scarce and houses (kitchens in particular) are getting smaller. It is the age of snackification: consumers spend less time on food preparation and eating habits get fluid: Back in the day, snacks for both kids and adults had only to be tasty and convenient [4].
They have also to be fresh fruits (apple, pear, or bananas), yogurt, baby carrots with hummus, a mix of nuts or roasted nuts with dry fruits are all great options. An alternative that should not be forgotten are healthier patisserie products. Let’s offer consumers the products they have always loved with a more balanced nutritional profile!
[4] Euromonitor
