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Puratos develops exclusive programmes with some of the world’s leading supermarkets. With our thorough understanding of their business objectives, we are perfectly placed to give supermarket bakeries the category support they need to actively grow their business.

As part of our turn-key solution, we do not just develop ingredients but also work to develop the most efficient production processes, either through in-store production or by coordinating third-party production partners.

Category Management

In today's competitive environment, retailers need to differentiate to attract shoppers and increase their loyalty. With this in mind, we have developed a unique approach to category management, taking into consideration the specificities of the fresh bakery category. As a result, we are able to offer category management advice that promises to give you the best product range, the optimal production process, and a range of truly inspired merchandising


By examining the trends, attitudes, preferences and changing habits of consumers, we can also identify unmet demand for supermarkets’ bakery, patisserie and chocolate-based finished goods. When the research is done, our technical staff can put their unique expertise to use in helping and working with you, our customers, to develop new and innovative products to fill each gap in the market.


Last but not least, our marketing teams can support supermarkets with concepts and POS materials to ensure products make the biggest splash possible when they land on their shelves.

Thanks to the presence of our subsidiaries in 68 countries, inspiration from around the world is available to create the authentic bakery feeling shoppers are looking for.

If you would like more information about what Puratos can do for your supermarket, please visit our Contacts page. We look forward to hearing from you.


Products for retail customers

Sunset Glaze

Sunset Glaze is an egg-wash alternative. It delivers outstanding shine and colour and avoids all the problems you might have using real eggs.


Bread made with Puraslim has fewer calories and less (saturated) fats. Moreover, as no fat needs adding, Puraslim mixes are so convenient to use.


O-tentic, is the start of all your exceptional breads with just 4 ingredients: flour, water, salt and O-tentic. Just as in the past.


100% plant based, 100% buttery indulgence, 100% cost efficient and convenient. Plant based specialty fat providing a real butter sensation – for lamination and incorporation. No additives on final product label.

Deli Cheesecake

Creamy and comforting with just a hint of crunch, cheesecake is the ultimate dessert.


Acti range has a proven positive effect on the different parameters of cake freshness including softness, moistness, cohesiveness and resiliency.

Easy Acti

EASY ACTI is the brand name for a large range of premium concentrated mixes containing enzymes technology.

Patisfrance Starfruit

Pasteurized fruit purées to use as flavour or filling in your creations.


For nearly 100 years, we have been helping hundreds of thousands of artisans like you to grow the business. We share your passion for the trade and thanks to our global presence, we are close to you and your daily activities.


To support the successful growth of you food service activities, we offer you an integrated approach. The starting point is always through consumer and guest...


Customer satisfaction and consistent quality, as well as optimal performance in the industrial production process are key to your business success. To help you capitalise on your market potential, we deliver great ideas, high-quality ingredients and services tailored...